Speaking about luxury with Philippe Mihailovich – Luxury Brand Architect

“The creation of luxury goods has always been about giving more, giving the best that man can make. Without a generous spirit and pride in our work, we cannot produce true luxury.” A Luxury Brand Architect creates strong brands that sell themselves. Most of projects include the creation, strategic planning, development, brand stretching, franchising or restoration … Read more

Which are the‘Noble Materials’ for Luxury Today?

Article By Philippe Mihailovich The Nouveaux ‘Nobles’? We have entered a new era that will change our world forever. Contemporary Luxury houses have been searching for meaningful, ethical and sustainable solutions to petrochemically-derived materials that could end up in wastefills. Do bio-based alternatives offer a real way forward? Bio-engineered fabrics may offer the most planet-friendly … Read more

Balencia-type Bio-Fabrics: Can they be ‘Noble Materials’?

By Philippe Mihailovich  A New Era of Nouveaux ‘Nobles’? We are currently witnessing the emergence of a new era that is already changing our world forever. Luxury houses are constantly in search of meaningful, ethical and sustainable solutions to petrochemically-derived materials that may end up in wastefills. Do bio-based alternatives to fossil fuel disaster offer … Read more

Sustainable Luxury Ostrich Eggs and Bags – Born in France!

By Philippe Mihailovich & Caroline Taylor Paris 2 June 2023 As usual, the recent 1.618 Paris Sustainable Luxury show had interesting new luxury brands, B2B suppliers and artists to present. Amongst them was the new luxury leather goods house created by the young Marie Veyron – unfortunately, not related to the famous Bugatti engineer. “Can … Read more

Enter the Era of Biodynamic Deep Sea Vintage Champagne!

 By Philippe Mihailovich & Caroline Taylor Paris 2 June 2023 This year’s 1.618 Paris Sustainable Luxury fair served to be a perfect platform for France’s oldest biodynamic champagne house to introduce itself to those who seek out ethical and eco-sustainable products and creations. For the discreet, under-the-radar and privately-owned, biodynamic champagne pioneer, Leclerc Briant, it … Read more

COURBET : The ‘disruptive’ French Sustainable Jewellery brand that even refuses ‘fairmined’ gold and diamonds

    By Philippe Mihailovich & Caroline Taylor In line with 21st Century youth who are now demanding vegan leathers be used by luxury brands, we are now witnessing the emergence of a ‘sustainable’ high-end jewellery house on the famous Place Vendôme*, for whom anything mined is considered harmful to the environment and thereby unacceptable. … Read more