Month: May 2017

Cara Delevingne and Moschino’s Jeremy Scott Unleash their Wild Side

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A balanced diet is ice cream in both hands. Do you dare to go double?

Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side
Unleash Your Wild Side: Cara Delevingne and Moschino’s Jeremy Scott join forces with MAGNUM Ice Cream in new campaign to celebrate MAGNUM Double

 

Chocolate and ice cream make everything better. World-renowned Moschino Creative Director Jeremy Scott and
international film star and supermodel Cara Delevingne have teamed up with MAGNUM for their “Unleash Your Wild
Side” campaign to celebrate MAGNUM Double.

Once again, MAGNUM will be back at the Cannes International Film Festival this year to celebrate “Unleash Your
Wild Side”.

To launch the campaign, a short film directed by Scott and starring Cara Delevingne has been produced to give viewers a taste of what the “Unleash Your Wild Side and Dare to go Double” attitude is all about. Featured in the film are the “beasts,” a few of Moschino’s uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18.

The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”

The film is inspired by the wild and bold “Dare to go Double” attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream.

The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne’s mouth-watering ice cream as she confidently struts through the city streets.

“What I love about this film is it’s all about indulging in life’s little pleasures,” said Delevingne. “Plus, how could making a film with Jeremy Scott about ice cream not be awesome? Delicious from beginning to end.”

“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It’s fun to be able to give people that outlet! I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!”

Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side for Magnum Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side 2017 ad campaign Cara Delevingne and Moschino's Jeremy Scott Unleash their Wild Side 2-17 Magnum Double Peanut Butter

 

Veuve Clicquot yellow label marks its 140th anniversary

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Veuve Clicquot celebrates 140th anniversary of yellow label.

veuve-clicquot-celebrates-140th-anniversary-of-yellow-label

The distinctive yellow color became identified Maison Veuve Clicquot. There are several hypotheses about why yellow was chosen, but the one thing that is certain is that with this visual innovation Veuve Clicquot was ahead of its time, transcending current practices and auguring the advent of what would later become known as “marketing”…

In 2014, to celebrate this major innovation in the history of the Maison, Veuve Clicquot has revisited its iconic label while of course retaining the essence… yellow.

The instantly recognizable yellow label on all Veuve Clicquot brut Yellow Label champagnes marks its 140th anniversary this year. Synonymous with Veuve Clicquot for nearly a century and a half, the color evokes the heritage of the Maison and its never-ending quest for innovation and daring audacity.
The distinctive yellow color became identified Maison Veuve Clicquot-

In 1850, Madame Clicquot agreed to a minimalist first white label, a first in the world of champagne, recognizing the advantages in as the Maison grew around the world. This label was quickly followed by another when, with the rising popularity from the mid-19th century of sec, or dry champagnes with less sugar, Veuve Clicquot decided to label the bottles with a color that would distinguish them from other cuvées. And thus the famous yellow label was born in 1877.

Over the years the label took on a more intense, almost orange hue, making it easier to recognize Veuve Clicquot champagne in dark wine cellars. In 1945, Veuve Clicquot Ponsardin Sec was renamed Veuve Clicquot Ponsardin Brut, dressed in the Yellow Label we know today, carrying on a tradition that thrives 140 years later.

The distinctive yellow color became identified Maison Veuve Clicquot 2017 The distinctive yellow color became identified Maison Veuve Clicquot

 

Tulum restaurant with $600 menu criticized for being ‘not for Mexicans’

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Acclaimed Danish restaurant Noma opens pop-up with high prices in area where minimum wage is less than $5 a day and half the population lives in poverty

Wellington day trips: wine, coastal views and James Cameron’s veggies

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Visitors to New Zealand’s capital are a step away from hiking the Te Araroa trail, sampling Wairarapa wines or visiting the film director’s organic grocery store

Never Commit These 3 Faux Pas When Welcoming House Guests

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You may think a welcoming handshake and a well-stocked wine cellar is all that you need to create an experience for guests in your home. While those two features are certainly appreciated, they’re only the first step toward creating an inviting atmosphere during their stay. In fact, even the most well-meaning hostesses can create comfortable … Read more