How the biggest luxury group explores new avenues for circularity between its high-end businesses

What are circular economy initiatives in the luxury sector. LVMH highlighted its circular economy initiatives at 2022 ChangeNOW summit, the world’s largest gathering of innovations for the planet. On the occasion of 2022 ChangeNOW, the annual international summit held from May 19 to 21 at the Grand Palais Ephémère in Paris, where LVMH luxury Group … Read more

Travel as a Force For Good: How to drive action and innovation in sustainable aviation travel

Boom Supersonic, the aerospace company building the world’s fastest and most sustainable supersonic airliner, and the founding members of its Sustainable Travel Forum reported learnings from the inaugural Net Good Summit in Lake Tahoe, USA. The Net Good Summit was an intimate, two-and-half-day gathering convening fifty aviation industry leaders, sustainability experts, and creative thinkers to … Read more

The ultimate mountaineering achievement celebrated by Bremont Project Possible

 

 

The Bremont Project Possible Limited Edition marks the ultimate mountaineering achievements by Bremont Ambassador Nirmal ‘Nims’ Purja MBE, on which he tested Bremont’s watches in some of the harshest environments on Earth.

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Bremont Project Possible is a magnificent and historical feat of endurance.

Whilst Mount Everest may be closed and many of us are cooped up indoors, Bremont and Nims bring you a breath of fresh air and adventurous spirit.

This year’s watchmaking releases from Bremont feature several notable additions to the Bremont line up. The latest creation celebrates the ultimate mountaineering achievement by Bremont Ambassador Nirmal ‘Nims’ Purja MBE, on which he tested Bremont’s watches in some of the harshest environments on Earth. Limited to only 300 pieces, the new Bremont Project Possible timepiece features GMT functionality and is based on Bremont’s celebrated Supermarine S500 watch.

2019 saw one man achieve the impossible.

It is unlikely in this lifetime that anyone will complete something of the magnitude that Bremont Ambassador Nirmal ‘Nims’ Purja MBE accomplished in just 6 months and 6 days. Nims firmly took his place in mountaineering history when he completed Bremont Project Possible, a challenge to summit Earth’s 14 tallest mountains, all higher than 8,000m, in less than 7 months. Smashing the previous record of nearly 8 years and breaking a further 6 world records in the process, it’s arguably a record unlikely to be broken. The 14 mountains all enter the ‘death zone’ at that altitude, so-called because human life cannot exist there. Unphased by the enormity of the challenge, Nims never contemplated failure.

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“This was never just about me, which is the reason I’ve been able to overcome some huge obstacles on this journey,” said – Nirmal ‘Nims’ Purja MBE.

Nirmal Purja, known as Nims, is a Gurkha who proudly served in one of the British military’s most distinguished regiments in defence of the United Kingdom. Nims is the first Gurkha to climb Mount Everest while serving the British Military and he is the current holder of multiple World Records for the fastest ascent of double and triple header mountains in the ‘higher than 8000m’ category.

Turning the watch over reveals an open case back through which the rotor can be seen which details the heights of each of the 14 mountains, and in the order that Nims summitted them.

For the first time in Bremont’s history, the Project Possible introduces the use of a Bronze uni-directional rotating bezel, made using the finest Bronze alloys, Cusn8, which is superior based on strength and corrosion properties.

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Welcome to Powder Mountain – a utopian club for the millennial elite

When these young entrepreneurs bought a remote ski resort in Utah, they dreamed of an exclusive, socially conscious community. Is this the future, or Mt Olympus for Generation Me?

Rio+20 turning eco-fashion in fashion

Rio+20 – changing the world through fashion? As a follow-up to the world’s largest summit on sustainable fashion, Copenhagen Fashion Summit, which was held in Copenhagen last month, the Danish Fashion Institute will be running an official event during the upcoming United Nations Conference on Sustainable Development, Rio+20, in cooperation with the Danish Ministry of … Read more

Walpole British Luxury Summit 2012: luxury in Greater China

Annual Walpole British Luxury Summit to focus once again on China The 2012 Walpole British Luxury Summit (9th May 2012, Bafta, 195 Piccadilly, London) will once again be focussed on China. Concentrating on the main markets for luxury in Greater China, covering the Mainland, Hong Kong and Macau. The Walpole Summit will look at the … Read more