Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Olivier Rousteing'
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
Balmain x H&M: the high-street’s answer to super-glam partywear
Olivier Rousteing’s forthcoming collection for high street brand H&M is a riot of beads, gold and (fairly) affordable partywear
From Olivier Rousteing’s beach parties to Isabel Marant’s cosy cabin, where do designers go to relax?
The hard work and high drama of the collections is almost over, and it’s time for those on fashion’s frontline to take a deep breath and a back seat till the next season starts. So where does Marni’s Consuelo Castiglioni go to unwind, and what does Michael Kors always pack for Capri? Here are their secrets
Balmain channels 70s and 80s Saint Laurent in Paris
Key shape in Olivier Rousteing’s autumn/winter collection was high-waisted trousers and nipped-in jackets in colours the late designer would have approved
From Kardashian to couture: how Balmain got its 21st-century buzz
Olivier Rousteing, the fashion house’s 28-year-old creative director, explains why he’s obsessed with social media and star power