Skip to content
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009
  • DRIVE
    • Automotive
    • Aviation
    • Yachts
  • LUST
    • Beauty
    • Fashion
    • Watches & Jewelry
  • SHELTER
    • Art
    • Business
    • Cigars & Spirits
    • Green
    • Gifts
    • Hi Tech
    • Gourmet
    • Interviews
    • Sport & Health
    • Design
    • Pets
  • ESCAPE
    • Gourmet
    • Holiday
    • Real Estate
  • THE CURATED CALENDAR
    • Q1: The Winter Circuit (Polo, Davos, Fashion Weeks)
    • Q2: The Spring Season (Cannes, Grand Prix, Art Basel)
    • Q3: The Summer Escape (Yachting, St. Tropez, Music)
    • Q4: The Winter Gala (Art, Holidays, Skiing)

content strategy for luxury brands

Luxury brands are failing in their storytelling

December 25, 2019November 24, 2015 by Editorial Team

Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players

Categories Business, LUST Tags Aesop, Aesop skincare, Alber Elbaz, Ana Andjelic, Article, Balmain, Britishness, Burberry, Burberry Britishness, business, Business creativity, Christopher Bailey, Comment, content strategy, content strategy for luxury brands, Hedi Slimane, influencer marketing, Luxury Brands, luxury brands philosophy, luxury connoisseurs, luxury fashion marketplace, Luxury Industry, luxury industry influencer marketing, luxury industry storrytelling, luxury stories, luxury storrytelling, Marketing & PR, Media, Media & Tech Network, Olivier Rousteing, Olivier Rousteing Balmain, Retail industry, Saint Laurent, Saint Laurent Hedi Slimane, The Fabulist

LATEST

  • 5 Luxury Interior Trends Using Suspended Architectural Features August 23, 2026
  • Liquid Gold, Honest Labels: Tequila’s New Luxury Battlefield August 18, 2026
  • Checkmate Has Never Cost This Much August 17, 2026
  • A 300-Year-Old Coachbuilder Just Woke Up From a Very Long Nap August 17, 2026
  • A Dashboard Clock Grew Up and Became Two Porsches August 17, 2026
  • Lamborghini’s Newest Car Is Also Its Oldest Idea August 16, 2026
  • Monterey Car Week Turned 75 and Brought Receipts August 14, 2026
  • Frank Gehry’s Guggenheim Abu Dhabi finally has an opening date — here’s why it took two decades August 13, 2026
  • Why a Paris courtroom just told the upcycling industry to put down the scissors August 13, 2026
  • Chaumet’s New Bees Come With Receipts August 13, 2026
© 2026 2LUXURY2.COM • Built with GeneratePress
2LUXURY2.COM
LIFESTYLE • POWER • ESCAPE • SINCE 2009

IDENTITY

  • Our philosophy
  • Advertising
  • Contact

PILLARS OF INDULGENCE

  • DRIVE
  • LUST
  • SHELTER
  • ESCAPE

THE CURATED CALENDAR

  • Q1: The Winter Circuit
  • Q2: The Spring Season
  • Q3: The Summer Escape
  • Q4: The Winter Gala

SOCIAL

  • Facebook
  • Instagram
  • X (Twitter)

Legal

  • Terms
  • Cookie
© 2026 2LUXURY2.COM — CURATING EXCELLENCE SINCE 2009