Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Business creativity'
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences