Millennial ‘influencers’ who are the new stars of web advertising
Beauty vloggers and cult celebrities are being courted by luxury brands
digital marketing
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
Digital marketing maturity: the race is on
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use
Watches & Jewelry brands are ramping up e-commerce and rapidly adopting social media
Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
American Royalty: The digital behaviors and lifestyle changes of the top 1%
While new technologies may come and go, the one thing that doesn’t change in the world of marketing is that the customer is always in central position. Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a perspective on the digital landscape and how brands can influence more meaningful connections with customers. The report contains trend … Read more
Beijing’s ban on television advertising during dramas could be a blessing in disguise
Chinese brands are shifting their resources from TV to the digital space. There has been a 200% year on year growth for online video advertising in China, according to iResearch, which is set to grow further after The State Administration of Radio, Film and Television ban for commercials during television dramas came into effect this … Read more