Digital benchmarking firm L2 released its 9th annual Digital IQ Index: Watches & Jewelry 2018. The L2 report benchmarks the digital performance of 70 Watches & Jewelry brands. The report provides insight into the digital strategies of gray market and reseller sites as well as best practices for brands to enhance their digital investments in … Read more
This season was all about collaborative creativity and celebrating the creative process. For the Spring/Summer 2016 season, International Danish jewelry manufacturer Pandora Jewelry partnered with international lifestyle brand, Nanette Lepore, showcasing jewelry at Lepore’s fashion presentation during New York Fashion Week. Pandora collaborated with Nanette Lepore earlier this year with a vibrant fashion runway show and expert … Read more
Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more