The worldwide luxury industry surpassed €1 trillion in retail sales value in 2015 and delivered healthy growth of 5% year over year (at constant exchange rates), driven primarily by luxury cars (8%), luxury hospitality (7%) and fine arts (6%), according to the 14th edition of the Bain Luxury Study, published by Bain & Company for … Read more
Lamborghini lifestyle collections inspired by the spirit of Lamborghini cars. Collezione Automobili Lamborghini presented the 2016-2017 Fall-Winter collection at Pitti Uomo. The offering included a sartorial clothing in collaboration with d’Avenza, the ”L” fragrances in partnership with Intertrade Group, running shoes in collaboration with Mizuno, and a luxury carbon fibre luggage in collaboration with TecknoMonster. … Read more
Bentley is the first car company offering stone interior veneers. In an era where every gram counts in the automotive industry, British luxury automaker Bentley presented an innovation with weight. Bentley pushes boundaries of cabin luxury with new and rare materials – stone veneers by Bentley’s Mulliner bespoke division. The slate and quartzite stone is … Read more
Bugatti and Palmer Johnson launch joint luxury yacht project. Flowing surfaces and lines create a perfect equilibrium between elegance and sportiness. The makers of the world’s fastest production super sports car, Bugatti, and the world’s largest motor yacht builder, Palmer Johnson, launched joint luxury yacht project called Niniette. The new series of carbon-fibre sport yachts is … Read more
Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players