Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Search Results for: luxury customer
2017 Lincoln MKZ: The driving experience Lincoln calls quiet luxury
It’s a new day for luxury. Lincoln introduced the 2017 Lincoln MKZ. Enjoy the view. Refinement. It’s crafted into every curve of the new 2017. Lincoln revealed a newly designed 2017 MKZ, focusing, says the automotive company, “on areas most desired by today’s luxury midsize sedan customer – quality, performance, and style.” The luxury midsize … Read more
The competition is over: Marriott and Starwood create the world’s largest luxury hotel company
Marriot hotels have competed with Starwood for decades. Now the competition is over. Starwood hotels were welcomed to the Marriott family. Marriott International announced the acquisition of Starwood Hotels & Resorts Worldwide. The transaction created the world’s largest hotel company. The combined luxury hospitality company will have 1.1 million rooms in more than 5,500 hotels, … Read more
How to promote your luxury product on TV
When considering which medium of advertising you should use to promote a product, there are often many choices on offer. Between radio, television, print, and online, plus the various options in between, the array is seemingly endless. However, with all products in the luxury category, television is almost always the best option. With its high … Read more
Check out the best of the best – Small Luxury Hotels Awards 2015
Small Luxury Hotels Awards 2015 recognise and honour SLH member hotels that have gone above and beyond to provide the ultimate guest experience and exemplify the luxury brand’s ‘independently minded’ philosophy, a new brand strapline that was unveiled alongside a new logo device at last week’s SLH International Conference in Marbella. Seven hotels received awards … Read more
Sunseeker announces its 100th luxury performance yacht in the 100ft+ category
Who said you can’t have style and performance in equal measures? Sunseeker celebrates a significant milestone of 100 yachts delivered over 100 feet. Sunseeker, one the world’s leading brands for luxury performance motor yachts, was treating visitors to the best of British manufacturing at this year’s Fort Lauderdale International Boat Show. Visitors had the opportunity … Read more