How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
You’ve thought of everything: your beloved pup has the best food, the snazziest sweater, and plenty of love from his human family. You walk him, brush his teeth, trim his nails, and the people at the veterinary’s office adore him. You’re all up to date on his shots, and considering all the care and attention … Read more
NFL linebackers are supposed to be big men capable of delivering crushing hits that slow running backs in their tracks. Ben Heeney of the Oakland Raiders is the opposite of the prototypical linebacker, he is listed at 6 foot 1 and reportedly weighs 231 pounds, which ironically is the prototypical size for an NFL running back. Due to … Read more
Spanish luxury fashion house LOEWE launched its second collaboration with textile designer John Allen specialising in printed, woven and knitted fabrics. The colourful textile designs are the starting point for a special collaboration which includes bags, small leather goods, keyrings, espadrilles and silk scarves, among other items. John Allen’s designs were re-interpreted in leather using LOEWE’s … Read more
” The most successful artists in today’s global network are those who communicate their work most effectively, cutting across traditional boundaries and pushing through the elite structures of a closed ‘art world”. Katie Hill At Palazzo Isimbardi (Milan), from 10th to 20th May, 2016, cramum Association and Giorgio Pardi Foundation present the collective exhibition “A … Read more
A recent deal with WME-IMG talent agency signals a potential move away from the gallery system as investors look to scale up the still minuscule art market