Brazil is a country with 200 million inhabitants and a market that has spent the last five years of market potentially feasible for a country with strong financial stability and a number of qualified consumers who arrive in significant numbers, surpassing 62 million people with high power consumption and billions of dollars in hands. The World … Read more
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use
Toni Servillo has become known as Paolo Sorrentino’s muse. He talks about his latest role as an indolent playboy in a grand, swooning epic
The latest mobile trend – cellphone upgrades every six to 12 months – is not only unsustainable; it’s nutty, writes Marc Gunther.
Digital growth may be embryonic, but its luxury publications continue to show resilience to magazine downturn
Following in the footsteps of Apple’s Genius, BMW is employing artificial intelligence to promote BMW’s first fully-electric production car through an automated information service available for UK customers. ‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply … Read more