LVMH Moët Hennessy Louis Vuitton, the owner of Dior, Givenchy and Louis Vuitton, is opening a Cheval Blanc hotel in Beverly Hills. Since the opening of its first Maison in 2006, Cheval Blanc luxury hospitality brand has developed unique properties with an unparalleled sense of detail in Paris, Courcheval, St-Tropez, Randheli, and St-Barth Isle de France.
LVMH luxury group is ramping up activity in the hospitality sector. LVMH intends to build a 115-room Cheval Blanc hotel at the corner of Rodeo Drive and Little Santa Monica Boulevard in Beverly Hills.
According to WWD, the luxurious property will be designed by celebrated architect Peter Marino, and is expected to open in2025, following Cheval Blanc hotels at LVMH’s La Samaritaine complex in Paris, currently scheduled for April, and in London’s Mayfair, scheduled for 2022.
“Our approach started with the location and context of Beverly Hills, resulting in an innovative, modern, Southern California design,” shared Peter Marino. “Working with artists is an essential aspect of my work, and site-specific artworks are being commissioned for the new hotel, both inside and out.”
“The location will be built on four parcels of land, wrote beverlypress.com, one of which was the Paley Center building at 465 N. Beverly Drive, and the hotel will be located on Rodeo Drive, Beverly Drive and South Santa Monica Boulevard. The existing buildings will be demolished to make room for the 115-room hotel.
“This renowned location is associated throughout the world with exceptional luxury and quality, making it an ideal site for the first Cheval Blanc in the United States,” said Anish Melwani, chief executive of LVMH in the United States. “The project also extends LVMH’s long-standing partnership with Beverly Hills, where it currently owns or leases 18 properties for many of the world’s leading brands.”
According to Bernard Arnault, chairman and CEO of LVMH, the luxury group has a long and successful presence on Rodeo Drive.
“The Cheval Blanc is not a democratic price point,” Anish Melwani told latimes.com. “This is high-luxury, expensive rooms” catering to people who can enjoy shopping jaunts on Rodeo Drive.
“The Cheval Blanc is not a democratic price point,” said Anish Melwani, chief executive of LVMH Inc. in the United States. “This is high-luxury, expensive rooms” catering to people who can enjoy shopping jaunts on Rodeo Drive.
Unlike most full-service hotels, the Cheval Blanc will have no banquet or conference facilities, or other group business, he said. “This is meant to be a home away from home for that global luxury traveler.”
The challenge for LVMH is that the homes, or multiple homes, of these elite travelers are “spectacular,” Melwani added.
Scheduled to open in 2025, the ongoing Covid-19 pandemic is not expected to affect the hotel’s construction schedule.