Guerlain is giving “blue jeans and a red lip” a high-fashion, circular makeover for Spring 2026. The Maison has teamed up with Nona Source—the LVMH-backed platform that rescues high-quality deadstock fabrics from major luxury houses—to create the Rouge G Blooming Denim collection. It’s a chic, upcycled reimagining of Guerlain’s most iconic cases, proving that “leftover” fabric can still be the height of luxury.
photo: @GUERLAIN LAUNCHES ROUGE G BLOOMING DENIM COLLECTION IN COLLABORATION NONA SOURCE
Why Your Next Guerlain Lipstick Case is Wearing Upcycled Designer Jeans
The star of the show is the Rouge G lipstick case, which has been hand-wrapped in surplus denim sourced directly from prestigious couture houses. By taking a textile notorious for its massive water consumption and giving it a second life as a collector’s item, Guerlain is turning environmental responsibility into a tactile, aesthetic flex. The collection also extends to the Ombres G eyeshadows and the legendary Météorites pearls, all sporting the same rugged-yet-refined denim aesthetic.
photo: @GUERLAIN LAUNCHES ROUGE G BLOOMING DENIM COLLECTION IN COLLABORATION NONA SOURCE
To capture the vibe, fashion photographer Charlotte Wales lensed a campaign that leans heavily into nineties minimalism—think fresh skin, natural femininity, and that effortless “model off-duty” energy. It’s a collection that feels both nostalgic and forward-thinking, proving that the most coveted items in your makeup bag might just be the ones that started life on a couture cutting room floor.
