Aston Martin is pairing supercars with a new range of high-end Swiss watches

 

 

@Aston Martin x @Girard-Perregaux Watches

In the relentless pursuit of speed, time is the overriding concern.

Girard-Perregaux has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin. The Swiss Manufacture is one of the oldest names in watchmaking, known for making peerless exemplars of Haute Horlogerie. The two brands will collaborate on upcoming limited-edition timepieces.

The two companies create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.

2021 is an important year for both Girard-Perregaux and Aston Martin. Girard-Perregaux is celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years.

“We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.” – Patrick Pruniaux, Girard-Perregaux Chief Executive Officer.

Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One Team cars at the start of the
2021 F1 season in Bahrain while the first timepiece to be borne from the collaboration between Aston Martin and
Girard-Perregaux will be revealed later this year.

@Aston Martin x @Girard-Perregaux Watches

Both Aston Martin and Girard-Perregaux were founded by visionaries with an innate passion. Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford while Girard-Perregaux can trace its origins to 1791, when Jean-FrançoisBautte, aged just 19, produced his first watch. But most notably, it was a love story which led to the birth of one of the greatest names in watchmaking when Constant Girard married Marie Perregaux in 1854.

The now-legendary Aston Martin DBR1 (1956), a car made for competitive racing, was a precursor for some of themarque’s most well-known heritage ‘DB’ road cars. It was styled in-house by a highly talented designer, Frank Feeley, and represents what is unquestionably his ‘finest hour’ – indeed the shape of the DBR1 remains one of the most beautiful and graceful of all time. Moreover, the design incorporates a key functional attribute – the side air vent – which debuted on this car and remains a key functional and visual characteristic of Aston Martin’s road-going sports cars to this day. This functional element has become a key aesthetic detail that imbues the marque’s models with their distinctive personality. In fact, one glance at an Aston Martin car immediately reveals the identity of its maker.

Similarly, when Girard-Perregaux released its now-famous Tourbillon ‘With Three Gold Bridges’ in 1867, it transformed three functional components, often hidden from view, into attractive aesthetic features. Indeed, with the advent of this watch, the once invisible was deliberately made visible.

“Formula One and Aston Martin Cognizant Formula One Team in particular will prove themselves to be respectively a fantastic promotional platform and a brilliant marketing partner for Girard-Perregaux, whose timepieces lead the way in terms of quality and desirability.” – Otmar Szafnauer, Aston Martin Cognizant Formula One Team Chief Executive Officer and Team Principal.

@Girard-Perregaux Watches

Bethany Williams gender-neutral capsule coat collection dives into antique wool blankets

 

 

 

@Bethany Williams Capsule Collection @Selfridges

This London Fashion Week, Bethany Williams will present her gender-neutral capsule coat collection, exclusively for Selfridges.

As with every collection and project Bethany Williams works on, the social and environmental issues go hand in hand.

“This particular project was inspired by our ongoing work with The Magpie Project, a charity that supports women and children under five in temporary, unsuitable or no accommodation. The Women’s Institute community creates a personal blanket for every baby born into the Magpie Family. A blanket is so much more than a piece of fabric, it is a feeling of comfort and shelter and I wanted that feeling to be at the heart of this capsule collection.” – Bethany Williams

Drawing on her inspiration, the collection saw Bethany dive into the historical heritage of vintage and antique wool blankets from across the UK. All the blankets are carefully sourced from vintage sellers, whether that’s Antiques Markets or car boot sales.

Steeped in history, each blanket sourced tells a story from the textile and weaving techniques to the county, town or village it was made in. One of her favourite pieces sourced for the collection was found on a pitch-black frosty morning at Sunbury Antiques Market at Kempton Racecourse. With her phone touch as her only source of light, she came across a rare and usually very expensive Welsh, patterned wool blanket with brightly coloured pink and orange patches.

With this collection, the story continues, as each blanket is given a new lease of life through Bethany’s artistic vision and mastering of design-led upcycling techniques, which created this capsule collection. Shapes for the details on each garment come from historical research into childrenswear that she explored with the V&A Museum of Childhood. The complimentary colour palettes, slightly oversized fit and skilful patchwork techniques all create a unique, bespoke-feel to each garment.

Handcrafted in London, the nine upcycled blanket coats are available in three different jacket styles.

Each garment is conceptualised by allocating a specific blanket to each style of jacket based on its weight, thicknessand colour. The outer material is the blanket wool for optimal insulation with a 100% organic cotton lining, sourced from Wales.

This collection is part of Selfridges sustainability initiative, Project Earth, committed to putting sustainability in the heart of the business and reinventing the way we shop.

“We are so thrilled to be continuing our partnership with Bethany Williams. Bethany joined the Selfridges menswear editas part of our Bright New Things programme, and we are so excited to now be launching this collection straight from her LFW presentation. She was a clear choice to be included as one of our key Project Earth partners due to her innovative approach to sustainable and socially conscious work – Jack Cassidy, Head of Menswear at Selfridges.

@Bethany Williams Capsule Collection @Selfridges
@Bethany Williams Capsule Collection @Selfridges

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Porsche 911 GT3 is sold with matching high-end wristwatch customized by the driver

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Jean Nouvel’s imposing glass encasing for Dolce & Gabbana Seoul

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Givenchy Haute Couture atelier at the 55th Super Bowl Halftime Show

 

@Givenchy Creative Director Matthew M. Williams designed custom pieces especially for @The Weeknd’s performance;

Givenchy Creative Director Matthew M. Williams designed custom pieces especially for the superstar’s performance.

Canadian singer The Weeknd wore a custom outfit designed by Givenchy Creative Director Matthew M. Williams at the Super Bowl LV in Tampa, Florida on Sunday, February 7th, 2021.

During the Super Bowl LV Halftime Show, The Weeknd wore a fully hand-embroidered jacket with crystals, realized by the Givenchy Haute Couture atelier in Paris. A feat of savoir-faire, it required four embroiderers and more than 250 hours to complete. This jacket was worn over a black cotton poplin shirt and wool trousers accessorized with black leather tie, and gloves, as well as black and white derbies. While made especially for this performance, The Weeknd’s outfit reflects the sharp tailoring, minimalism and intense contrast Williams brought to his debut collection for the House of Givenchy.

“It’s truly an honor to have dressed The Weeknd for his incredible Super Bowl show,” said Matthew M. Williams. “To me, fashion is all about infusing what you wear with a unique personality, and The Weeknd brought his look to life with his energy, character and sense of style.”

The Weeknd’s cinematic Super Bowl LV performance was followed by an estimated audience of more than 100 million viewers who tuned in to watch the NFL championship game between the Tampa Bay Buccaneers and the Kansas City Chiefs at the Raymond James Stadium in Tampa.

@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show
@Givenchy Spring Summer 2021

SPRING SUMMER 2021 BY MATTHEW M. WILLIAMS

At the end of January, Matthew M. Williams unveiled its first global advertising campaign for the House of Givenchy shot by Heji Shin.

The Spring-Summer ‘21 collection explores Givenchy in the form of a stream of consciousness for Williams and is a ‘sampler’ of what is to come. This is a new beginning, yet is intermingled with elements of the archive and is a utilisation of Givenchy’s distinct lineage, pointing to the past, present and future. Above all, there is a sense of celebration, of the people who have led Williams here and those he wants to wear the clothe

“You find the pieces of the puzzle for a collection, building it from symbols and signs, but never forgetting the reality of the person who will wear it and bring it to life. The women and men should be powerful and effortless, equal and joyful, a reflection of who they really are – only more so. It’s about finding the humanity in luxury.” Matthew M. Williams, Creative Director, Givenchy.

@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show
@Givenchy Haute Couture atelier in Paris at 55th Super Bowl Halftime Show