Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie

 

With GENUS GNS1.2 watch, you’ll learn to read the time differently. For the first time in the world of Fine Watchmaking a mechanical component moves seamlessly from one orbit to another. GNS1.2 is competing for the upcoming 2019 “Grand Prix d’Horlogerie de Genève.”

Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie - details
Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie; @genuswatches.swiss

Sébastien Billières, the Free Spirit of Watchmaking, launches a watch that marks the birth of the independent Geneva watchmaking brand named by the co-founders, GENUS. Hours are indicated at 9 o’clock, tens-of-minutes are shown by the lead traveling indicator – named “the Genus” – which moves freely from one central orbit to the other, and the precise minute is read on the rotating dial in the traditional 3 o’clock position.

To know the exact time, simply note the hour shown and add the precise minute to the tens-of-minutes indicated by the Genus.

Patents for two display complications are pending – one for the hours display complication, and the other for the circulating tens-of-minutes display. The timepiece is powered by a hand-wound manufacture calibre in 18K gold and features a variable inertia balance wheel. The main base plate is in two parts and separates energy regulation and distribution, from transmission.

All movement components are hand-finished in keeping with the exacting criteria of Haute Horlogerie and feature a hand- bevelled main plate and bridges, circular-grained and bevelled wheels, with most steel components that are black-polished (poli noir finish) and bevelled. All flank drawing is done by hand. The 18K gold display module has the same exceptional degree of finishing. The combination of a generous dial aperture and box-domed, flush-mounted sapphire crystal frees the view on the module’s architecture and its complexity.

With GENUS GNS1.2 watch, you’ll learn to read the time differently
@genuswatches.swiss

“The lead element is called the “Genus” which is a term some of us might remember from studying taxonomic classification in biology; the trailing elements are called “Genera.” Whether or not you think the terminology is apposite for the complication, it is certainly unlike anything I have ever seen before in a watch,” commented hodinkee in their review of the watch.

“This is also one of those situations where if a picture is worth a thousand words, a video is worth a thousand still images (this is one of those watches, by the way, where judicious use of Super-LumiNova makes for quite a PM light show),” added hodinkee.

Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie - details -2019
@genuswatches.swiss

Watchmaker, instructor, and entrepreneur Sébastien Billières perfectly embody the Free Spirit of Watchmaking.

A proud father of three, Sébastien Billières is the son of a watchmaker who devoted 35 years of his career to Rolex. Barely a few days after obtaining his CFC as a watchmaker in 1999, Sébastien Billières shifts into high gear at the workshop of Roger Dubuis, which had approximately ten employees at the time, and collaborates directly with the master himself.

Eager for experience, he enters the orbit of other strong personalities, like Felix Baumgartner in the early years of Urwerk. Sébastien Billières then becomes part of the Opus V project team at Harry Winston, in charge of fine-tuning alongside Felix (prototyping), and testing and parts production. Until today he remains in charge of after-sales service operations for Harry Winston.

There is no mistaking the signs of destiny. When Sébastien Billières decides to set up on his own, the workbench he rents from Svend Andersen turns out to have been previously occupied by none other than Felix Baumgartner, his friend and mentor, and Franck Muller.

The production of tourbillons, a specialization in automatons – just two of the fields in which the budding watchmaker develops a wide range of skills that don’t go unnoticed for long.

In 2006, Billières is approached by IFAGE, the Foundation for Adult Education in Geneva, to broaden the scope of its watchmaking curriculum. He is the Chairman of the departments he created: Modular Training in Watchmaking and Training in Industrial Quality, and still teaches there.

In 2007, he co-founds a company to develop new mechanisms and complications for high watchmaking “Maisons”. It’s a success. Sébastien Billières then sets up shop on his own, and GMTI soon becomes one of the region’s leading subcontractors to the watchmaking industry with state-of-the-art facilities specialized in the manufacture and assembly of “Poinçon de Genève” calibers. The team at GMTI is currently twenty-strong.

Throughout his watchmaking journey, Sébastien Billières’ guiding principle is and remains, “We live in an infinite universe, limited only by our beliefs.”

Genus GNS1.2 Haute Horlogerie
Genus GNS1.2 Haute Horlogerie watch;@genuswatches.swiss
Genus GNS1.2 marks the advent of a new kind of creative Haute Horlogerie
Genus GNS1.2 Haute Horlogerie watch;@genuswatches.swiss

3 reasons why luxury brands should embrace the resale market

Resale market is a boost rather than a threat for luxury industry. Survey. Here is why Luxury Brands Should Celebrate the Pre-Owned Boom According to a new report, resale is a recruiting mechanism for luxury brands with second hand being a great way to boost sustainability. Second-hand sellers are predominantly first-hand buyers, says “Why Luxury … Read more

LV TV: Louis Vuitton launches its own TV on YouTube

 

 

Louis Vuitton has premiered LV TV
Louis Vuitton has premiered LV TV; @louis vuitton

Louis Vuitton launches LV TV, a new entertainment platform on YouTube.

Sophie Turner, Karlie Kloss, Emma Chamberlain, Chloe Grace Moretz, and Emma Stone all have in common a love for Louis Vuitton. These stars are some of the many friends of the luxury house who will share their Louis Vuitton experiences and special moment on the brand’s new entertainment platform on YouTube.

the celebrities who attended the Louis Vuitton Spring-Summer 2020 Fashion Show in Paris
The celebrities who attended the Louis Vuitton Spring-Summer 2020 Fashion Show in Paris; @Louis Vuitton

LV TV initiative takes Louis Vuitton into an exciting new realm of communication and content.

The online YouTube channel called LV TV offers exclusive content and a deep dive into the universe of Louis Vuitton from innovative angles, through the eyes of inspiring personalities and fans.

With a diverse array of content and novel short video formats, LV TV invites viewers backstage at Louis Vuitton. With a light and entertaining tone, the channel presents highlights of life at the Maison.

“Louis Vuitton has designed its new LV TV entertainment platform as a destination, an invitation to an exclusive video journey to the heart of the Maison,” LVMH luxury group said in a statement.

LV TV features a range of series, including “Ateliers Visites”, “Les Voyages”, “Getting Ready With”, and “All-Access”. The latter two are produced with fashion journalist and documentary filmmaker Loïc Prigent, who captures the runway shows in All-Access episodes, and the meticulous focus in Louis Vuitton workshops in “Atliers Visites”.

Louis Vuitton ALL-ACCESS
Louis Vuitton has premiered LV TV; @louis vuitton

Given exclusive access to Louis Vuitton’s Spring-Summer 2020 Fashion Show, Loïc Prigent documented the moments just before, during, and after Nicolas Ghesquière’s runway presentation at the Louvre in Paris. Special guests shared their first-hand impressions including Emma Chamberlain, Indya Moore, ITZY, Jennifer Connelly, Laura Harrier, Zhong Chuxi, Chloë Grace Moretz, Ruth Negga, and Cody Fern.

Another program, “A Day in the Life of the Capucines”, creates parallels between different versions of the iconic Capucines bag and moments in the daily lives of inspiring women.

Louis Vuitton’s ambassadors offer viewers their vision of fashion shows, their favorite fashion pieces and their relationship with the storied fashion and leather goods Maison.


 

Louis Vuitton has premiered LV TV-channel
Louis Vuitton has premiered LV TV; @louis vuitton
Sophie Turner on the set of the B Blossom Campaign
Sophie Turner on the set of the B Blossom Campaign; @louis vuitton

A smart and seamless way to source natural diamonds: De Beers launches new auction portal

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Tiffany Men’s: The luxury jewelry retailer to put a more modern spin on what it offers men

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