J’aime Chloé: First Maison Chloé on rue Saint-Honoré Paris

Calling all fashionistas: The opening of Chloé’s flagship store on rue Saint-Honoré Chloé fashion house celebrated the opening of the first Maison Chloé on 253 rue Saint-Honoré in Paris. The new space on Rue Saint-Honoré is the label’s first Maison with a new architectural and client experience concept, with a team of stylists who offer … Read more

First ever commercial art gallery in the air

Virgin Atlantics Gallery in the Air featuring works by Ben Eine Virgin Atlantic takes fine art to the skies with the first ever commercial art gallery in the air. Virgin is offering Upper Class passengers flying between London and New York the opportunity to view, and purchase, a series of one-of-a-kind paintings by renowned British … Read more

New Giorgio Armani flagship in Paris entirely dedicated to womenswear

The second Giorgio Armani boutique in Paris opened this January is entirely dedicated to womenswear. The flagship is located on the prestigious avenue Montaigne in the same building where almost four decades earlier Giorgio Armani collaborated with Emmanuel Ungaro as a consultant for his menswear line. The designer returned to where he began his adventure … Read more

Paseo bag inspired by the Andalusian Horse

Andalusian Horse and Equestrian Art inspired Loewe to create a new bag viewed as a timeless piece. The new ‘Paseo’ Bag upholds Loewe’s commitment to Spain’s aesthetic heritage. The images shot for the Paseo campaign at the Royal Andalusian School of Equestrian Art showcase the bag along with the noble bearing of the horses Pizarro, … Read more

Sustainable tourism: World’s biggest QR code unveiled at world’s largest golf resort

In an effort to promote sustainable eco-tourism and in celebration of Mission Hills’ 20th anniversary, some 2,000 employees of the luxury golf and spa resort came together to form the largest Human QR Code in an effort to promote eco-tourism to the world. The gigantic real life QR Code was created by staff carrying umbrellas … Read more

360° Electric concept: BMW i to offer all-embracing approach to electric mobility

360° Electric concept: BMW i seals global partnership deal for customer-friendly electric mobility   BMW i is turning electric mobility into a serious alternative for drivers around the world. To further increase the technology’s acceptance, the manufacturer of electric cars intends to offer the customers a one-stop shop for tailor-made electric mobility solutions through a partnership … Read more