Why your brand should invest in Brazil?

Brazil is a country with 200 million inhabitants and a market that has spent the last five years of market potentially feasible for a country with strong financial stability and a number of qualified consumers who arrive in significant numbers, surpassing 62 million people with high power consumption and billions of dollars in hands. The World … Read more

Digital marketing maturity: the race is on

Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use

European citizens see the high-end sector as an ambassador of European values

European citizens see the high-end sector as an ambassador of European values such as quality, excellence and creativity; The high-end sector as an ambassador of European values.    Over 75% of European citizens recognise the importance of the high-end industry for the future of Europe’s culture and economy. European citizens see the high-end industry as … Read more

Condé Nast’s style bible is still in Vogue as upmarket publisher sits pretty

Digital growth may be embryonic, but its luxury publications continue to show resilience to magazine downturn

Prada expanded its empire into Doha, Qatar

And, Action! First Prada in Doha, Qatar.  Prada opened its first store in the city of Doha, Qatar, in the prestigious “Villaggio Mall”. The store, designed by architect Roberto Baciocchi, occupies a total surface of 545 square metres on a single level and offers the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. … Read more