Microsoft to reinvent Nokia

Microsoft announced its intent to purchase Nokia’s mobile phone business unit. Microsoft to acquire Nokia’s Devices & Services business, license Nokia’s patents and mapping services.    Microsoft Corporation and Finnish multinational communications and information technology corporation Nokia announced that the companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices … Read more

Turkey’s Mardan Palace, Fouquet Barriere Paris, and Grandes Alpes – among the winners of the 20th World Travel Awards,

World Travel Award winners triumph in Europe.    World Travel Awards celebrates its 20th Anniversary this year and is acknowledged across the globe as the ultimate travel accolade, celebrating those companies and organisations that are pushing the boundaries of industry excellence in product and service. Lufthansa, Cornelia, Mantis, Intercontinental, Avis, and Kuoni were among the … Read more

Emerging markets tend to perceive brands as more luxurious

Chanel and Clinique are leading the way in luxury beauty: Euromonitor International.  Economy, Standard, Premium or Luxury? Brand Perceptions Around the World.  Different markets and regions have completely different perceptions of luxury brands. According to Euromonitor market researcher, the perception of brands as luxurious and trends in buying behaviours differ between developed and emerging markets … Read more

Why your brand should invest in Brazil?

Brazil is a country with 200 million inhabitants and a market that has spent the last five years of market potentially feasible for a country with strong financial stability and a number of qualified consumers who arrive in significant numbers, surpassing 62 million people with high power consumption and billions of dollars in hands. The World … Read more

Digital marketing maturity: the race is on

Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use

European citizens see the high-end sector as an ambassador of European values

European citizens see the high-end sector as an ambassador of European values such as quality, excellence and creativity; The high-end sector as an ambassador of European values.    Over 75% of European citizens recognise the importance of the high-end industry for the future of Europe’s culture and economy. European citizens see the high-end industry as … Read more