Four Seasons aims to change the face of luxury hospitality in Korea

Four Seasons Hotels and Resorts, one of the global players in luxury hospitality, announces its highly anticipated entry into Korea. Four Seasons Hotel Seoul is currently under construction and projected to open in May 2015. The property will open in a prime location in the Central Business District of Seoul, where major institutions sites are located.

The new luxury hotel will include a 25-story building with seven levels of underground floors in a 4,117 square metre (44,315 square foot) site in the centrally located Sejongro Square. Four Seasons Hotel Seoul will offer 317 luxury guest rooms, top quality restaurants, glamorous meeting rooms, and a state-of-the-art fitness centre. Internationally renowned interior designers including LTW, AvroKO and AFSO are finalizing designs, and local architect Heerim, local interior designers Kesson, and general contractor Daelim Industrial will bring their local expertise to the project. Guest rooms will target international executives travelling to Korea, and food and beverage outlets will target mainly business demand from domestic and international firms in Korea.

“Despite its rapidly developing economy, supply of luxury hotels in Korea has been limited. Recognizing the vast potential in this market, we have been exploring growth opportunities here for many years,” comments Chris Hart, President Hotel Operations, Asia Pacific at Four Seasons.

“As the first top-tier luxury branded hotel in Korea, the superior product and services of Four Seasons will elevate the hospitality market in Korea and attract a new segment of global luxury travellers,” says Sang-Kee Jeong, Vice Chairman of Mirae Asset Global Investments. “We anticipate that the introduction of Four Seasons will be a catalyst for the Korean luxury market. ”