Polo and Advertising

“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more

The average spending of China’s high net worth individuals decreased by 15%

  Hurun Report releases Chinese Luxury Consumer Survey 2014 and Hurun Best of the Best Awards 2014. According to Hurun Report Chinese Luxury Consumer Survey 2014, the average spending of China’s high net worth individuals has decreased by 15%, with spending on gift giving down by a dramatic 25%. HNWIs are busier than ever. They … Read more

Top 2014 cruise trends. CLIA’s State of the Cruise Industry report.

Cruise Lines International Association (CLIA), the voice and advocate of the worldwide cruise industry, is looking forward to a positive year of growth with a 2014 passenger forecast of 21.7 million worldwide guests on CLIA’s 63 member lines, according to data released in the association’s annual State of the Cruise Industry findings. To meet demand, … Read more

The first automotive brand entering the premium travel business

    Premium and high-end car manufacturer Mercedes-Benz is breaking new ground by entering the premium travel business with Mercedes-Benz Travel, being the first automotive brand entering the international market for premium travel services. The Stuttgart automaker presented its new “Mercedes-Benz Travel” brand in Shanghai. The first market for this new business concept will be China, … Read more

Polo and Business – introduction

Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more

Alexandra Harper Millinery boutique opened in London

Alexandra Harper Millinery Opens London Boutique Studio In Islington.   Alexandra Harper’s luxury headwear are now available in a dedicated London boutique. Following a successful foray into e-commerce, leading London-based milliner has opened shop in Islington. Positioning her in the middle of one of London’s most fashionable areas, the new store showcases Alexandra’s luxury one-off … Read more