In the world of ultra-luxury hospitality, growth is rarely about speed; it is about the “intentionality” of the destination. Rosewood Hotel Group has just punctuated a landmark year by meeting its ambitious global development pipeline on schedule, culminating in the highly anticipated debut of Rosewood Courchevel Le Jardin Alpin. This isn’t just another hotel opening; it is the group’s first foray into the elite ski sector, signaling a major diversification of its portfolio into experience-driven, seasonal markets.
The Courchevel debut acts as the finale to an eight-property sprint in 2025 that spanned three continents. Under the leadership of CEO Sonia Cheng, the group has successfully pivoted into new categories, most notably with the launch of Rosewood Residences Beverly Hills. This project represents a milestone as the brand’s first standalone residential property available for exclusive sale—meaning there is no hotel attached. It’s a bold move that redefines “branded residences” as neighborhood landmarks that act as both emotional sanctuaries and appreciating financial assets for the ultra-high-net-worth individual.
@Rosewood Courchevel Le Jardin Alpin / @Rosewood Hotels & Resorts
The new Courchevel 1850 retreat embodies Rosewood’s “A Sense of Place” philosophy by blending high art with alpine tradition. Upon entering, guests are met with a crystalline installation by the legendary artist Olafur Eliasson, which uses mirrored surfaces to create infinite, snowflake-inspired forms—a clear statement that this is a sanctuary for the culturally minded traveler. The resort offers the quintessential Courchevel experience with direct ski-in/ski-out access and refined, residential-style accommodations, but it also serves as a bridge to the group’s future.
Looking ahead, Rosewood is doubling down on the Gulf Cooperation Council (GCC) region and the concept of “regenerative” travel. The upcoming Rosewood AMAALA on Saudi Arabia’s Red Sea coast is designed to be an ultra-luxury escape that actually improves the environment it inhabits, nestled between the world’s fourth-largest barrier reef and the Hijazi mountains. This sits alongside other high-growth projects like Rosewood Rome, set in a historic early-1900s bank headquarters, and Rosewood Miyakojima in Japan. From the “mashrabiya” architecture of Rosewood Doha to the vine-covered hills of Rosewood Calistoga in Napa Valley, the group’s 2025 expansion proves that luxury today is defined by a deeper, more soulful connection to the land and the local community.
