Architects of Opulence: Luxury Furniture Brands’ Latest News & Launches, Summer 2025

The summer of 2025 has been a period of dynamic evolution for the world’s most prominent luxury furniture brands. Beyond merely unveiling new collections, companies like Luxury Living Group, Fendi Casa, and Versace Home have engaged in significant strategic maneuvers, deepened their commitment to sustainability, and elevated the experiential aspect of luxury living. This season saw a convergence of innovative design, a return to heritage, and a keen eye on the evolving global consumer.

Luxury Living Group: Consolidating Power and Green Credentials

As a formidable force in the high-end furniture sector, Luxury Living Group (LLG) showcased a period of strategic consolidation and reinforcement of its brand portfolio during June, July, and August 2025.

Fendi Casa Returns Home: A pivotal announcement came on July 1, 2025, with Luxury Living Group’s full acquisition of Fashion Furniture Design S.p.A. (FFD), the company holding the worldwide home license for the Fendi Casa brand. This marked a significant “return to roots,” as LLG’s founder, Alberto Vignatelli, had originally launched the first Fendi Casa collection in 1988. This move solidifies LLG’s control over Fendi Casa’s global production and distribution, promising a new phase of creative ambition and strengthened global strategy. Andrea Gentilini, CEO of LLG, emphasized welcoming back a brand “deeply embedded in our identity.”

Sustainability Commitment: On August 5, 2025, Luxury Living Group released its Sustainability Report, signaling a strong emphasis on eco-conscious practices across its diverse portfolio, including brands like Bentley Home, Bugatti Home, Dolce&Gabbana Casa, Luxence, and Trussardi Casa. This aligns with the broader industry trend of transparency and responsible production.

Real Estate & Pop-Ups: LLG’s brands were active in exclusive real estate projects, with Bentley Home furnishing eight exclusive residences in Marbella (July 29) and unveiling an interior concept for an iconic penthouse (June 17). Versace Home (also under LLG) presented an exclusive pop-up in Shanghai from June to August 2025, bringing the Maison’s lifestyle universe to life.

 

Fendi Casa: Celebrating a Centennial with Fluidity and Contrast

As Fendi celebrates its centenary year (1925-2025), Fendi Casa’s collections reflect a bold new chapter that honors its storied legacy while pushing material and form boundaries. While its main collection debut was at Milano Design Week in April 2025, its influence and presence were keenly felt throughout the summer, shaping luxury interiors globally.

The 2025 Collection — A Poetic Exploration: The latest collection, unveiled for the centenary, is a refined blend of new ideas and iconic pieces reimagined. It embraces “fluidity,” responding to contemporary and timeless aesthetic sensibilities.

Later Sofa (by Ceriani Szostak): This modular seating system draws inspiration from Fendi’s Roman headquarters, the rationalist architectural masterpiece. Its rigid frame in metal, leather, or fabric encloses a soft, arch-like seat, symbolizing a contrast between substance and spiritual levity.

Efo Series (by Peter Mabeo): This series, including coffee tables, side tables, and cabinets, deconstructs the iconic FF logo into soft, flowing volumes. Available in yellow ceramic, wood, or mixed materials, the cabinet’s handles merge to reassemble the FF logo when closed, showcasing rhythm and craftsmanship.

Material Innovation: The collection features new materials and finishes, including metallic finishes for table tops (e.g., Ford table) and gradient glass (Sigillo table), alongside high-gloss polished metal for side table bases, demonstrating a playful yet sophisticated approach to luxury surfaces.

Collaborations and Creative Voices: Fendi Casa continued its tradition of nurturing new talent.

The collaboration with British designer Lewis Kemmenoe (which debuted at Design Miami 2024 and was highlighted at Milan Design Week 2025) showcased a fusion of organic and industrial elements, with designs like his “ænigma” collection featuring box joints re-imagined as FF motifs and timber patchwork.

Ongoing collaborations with designers like Peter Mabeo from Botswana explore local craft and push traditional techniques with natural materials (e.g., clay and Panga Panga wood for the Foro Chair and Efo Stool), fostering a global fusion of styles.

Versace Home: Bold Innovation and Immersive Experiences

Versace Home, known for translating high-fashion opulence into living spaces, made a significant statement during summer 2025 with its strategic showcase in Asia.

Shanghai Pop-Up Extravaganza: From June to August 2025, Versace Home debuted an exclusive pop-up at the Versace IAPM boutique in Shanghai, created in collaboration with Luxury Living Group. This immersive installation celebrated three decades of bold innovation and design excellence.

The New Collection — Reinterpreted Icons: First revealed at Salone del Mobile 2025, the collection reinterprets signature elements with a modern sensibility:

Harem Armchair: A masterclass in sculptural engineering, inspired by Versace’s ground-cushion stacks, with a stainless-steel frame and plush, triple-layered cushions. It features a gilded Medusa detail.

Vanitas Re-edition Chair: A modern take on Pierre Paulin’s 1994 original, combining a hand-carved hardwood frame with opulent velvet or intricate upholstery.

Acantho Chaise Longue: Features a sinuous, scroll-back form inspired by the iconic acanthus-leaf motif, with an engraved Medusa emblem.

Tholos Dining Table: Channels classical columns with undulating curves and a dramatic black-and-gold palette, reflecting rhythmic geometry.

Ovalina Chair: Elevates tubular metal into a three-dimensional art form, with elliptical frames in matte or pearl chrome finishes.

La Greca Crystal Chandelier: Precision-cut glass panels channel Versace’s iconic Greek-key pattern, transforming light into dazzling, contemporary art.

Fusion of Fashion, Art, and Architecture: The Shanghai pop-up underscored Versace Home’s ability to seamlessly blend its fashion heritage with architectural rhythms and artistic flair, defining a new vision of luxurious living.

These leading luxury furniture brands demonstrate that the summer of 2025 has been about more than just new products. It’s about:

Strategic Consolidation: Luxury Living Group’s acquisition of Fendi Casa’s operations highlights a move towards tighter integration and control over brand narratives and production.

Experiential Retail: The Versace Home pop-up and Fendi Casa’s “Days of Summer” campaign in Capri showcase a commitment to immersive experiences that deepen brand connection.

Sustainability and Provenance: A clear emphasis on responsible sourcing, eco-friendly materials, and transparent production, reflecting a mature understanding of consumer values.

Heritage Reimagined: Brands are skillfully reinterpreting their rich archives and iconic motifs with contemporary twists, ensuring timeless appeal while staying relevant to modern tastes.

Global Reach with Local Nuance: Launches and events are increasingly tailored to key regional markets like Shanghai, demonstrating an understanding of diverse consumer preferences.

In essence, the luxury furniture sector is crafting a future where every piece tells a story—of unparalleled quality, thoughtful design, and a conscious commitment to a more beautiful and responsible world.