About Us

 2LUXURY2.com is an international e-magazine dedicated to excellence, well-being, green issues, art, creativity, innovation and sustainable development.

 2LUXURY2 invites you to discover a source of inspiration, a great editorial content, and luxury lifestyle events. 2LUXURY2.com offers a guide focused on the idea of pleasant reading and browsing through the exclusive world of luxury brands: jewelry, watches, cars, fashion, yachts, sports, gastronomy, decoration, high-tech…  leading to well-being in all its forms!

2LUXURY2 presents luxury market analysis, events, trends and launches on the International market.  Find inspiration, brands and best services: from antiquities, rare items, most adventurous yachts, high-class entertainment, to exclusive fashion items, prototypes and gadgets.

Happiness is not in the accumulation of goods or material belongings but in the quality and the memory of happiness time it brings to us. Let’s put all this good energy together.


How to start? Contact us. Let us know about you and your activities, communicate about your news, your actions. Let 2LUXURY2 share them with the world.

Our e-magazine is a sharing platform and all collaborators are welcome.




Costin Frunza

With more than 8 years experience in the online field and more than 12 years experience in IT,  Costin Frunza co-founded deLUXE-lifestyle (2008), alongside Eugenia Jovmir,  an e-magazine for luxury consumers dedicated to excellence, well-being and luxury trends,  transformed into  www.2LUXURY2.com in late 2011.


Creezy Courtoy

Journalist, historian, consultant and expert in luxury ( living most of the time in Brussel and Paris ), with a deep knowledge and understanding of each country heritage, Creezy Courtoy, chairman of The Perfume Foundation and Owner of Creezy!the Agency, she launched  “Les Routes du Parfum” in 1998 and the New Luxury Code in 2008 . Today she is helping luxury brands to adapt to this new world, consumer needs and to enter China – the most important but the most difficult market.

Genia Jovmir

With a professional background in Broadcast Media Industry, Communication,  Journalism, Marketing & PR in the field of Luxury Hospitality, at the end of 2008 she co-founded, alongside Costin Frunza, deLUXE-lifestyle, an e-magazine for luxury consumers dedicated to excellence, well-being and worldwide luxury trends, later developed into 2LUXURY2.

 Representatives & Contributors

Philippe Mihailovich – FRANCE, UK

A leading academic and practitioner in the field of brand creation, brand architecture, brand stretching and primarily the modification of Brand’s DNA and story-building strategies. He is one of the first theorists of High Luxury Brand strategies that was published by The Luxury Society in 2009 in a 12 chapter called,  “Haute Luxe: Building your luxury brand love story”. Having started out as a fashion photographer and then as a marketing director in the beauty industry he evolved towards high luxury and now advises many independents and large brands in jewelry, timepieces, fashion, food and spirits through to hotels for www.hauteluxe.net

Claudio Prado Jr – BRAZIL

Journalist, entrepreneur, television presenter and director, consultant and communications specialist in the luxury market.
With 20 years of experience in the communications industry, has been operating for more than five years specifically serving customers in the luxury market and abroad who seek a position of prominence in the Brazilian consumer market, working as an integral consulting projects in communication and brand image , and press relations, public relations and management. Moreover, a collaborator of various magazines, websites and media focused on the luxury market.


Cynthia Pace – CANADA

an accomplished personal fashion stylist, lifestyle model, image consultant, etiquette authority, writer, and fashion/luxury/event lifestyle host & producer. Respected for her ability to find the classy/sexy balance; “always appropriate” is her motto. From hair and make-up, to accessories and jewellery, to clothing and even nail colour, she guides entire style teams to create head to toe synthesis and perfect wow factor for any style occasion.



John Francis Jackson – ARGENTINA

An American business advisor living outside of Buenos Aires. A passionate polo player, he writes on the subject of polo and raises polo ponies on his ranch.

Polo is the only sport that offers the combination of excitement, danger, elegance and glamour. It has been described the “King of Sports and the Sport of Kings.” It is the oldest and fastest non-mechanized sport.

Some say, “Polo is faster than hockey, rougher than rugby and sexier than golf.”

Jeff Anning – AUSTRALIA

Is the proud owner of Evolve Skateboards, Australia which is well known for designing Hand-made skateboards and shipping them worldwide. Jeff used to enjoy skateboarding and snowboarding since his childhood as then made his living out of this passion.


Madalina Salceanu – ROMANIA

Graduated in Psychology, Madalina is passionate about travel, expensive things, fashion and blogGing. You can find more interesting articles on her personal blog : http://raredelights.com/

Coralie Davignon – FRANCE

Master’s Degree in International trade and foreign languages she worked on different projects in France, Poland, Ireland and Italy. Keen on multiculturalism, she loves connecting people around great projects. “As Luxury and Internationality has always been my passions I aim to help luxury brands to achieve their corporate development plan assisting Creezy Courtoy.”

Yang Di – CHINA

Professional journalist, with eight years of experience in Shanghai’s print newspaper.
Based in Shanghai, she is specialized in lifestyle, fashion,design, travel, and wellbeing. She is fashion and lifestyle reporter for Shanghai Daily, the most famous daily English newspaper in Shanghai and also contributes to Travel + Leisure China edition.

Valerie Barrelet – CHINA

Independent Interior Designer and partner of Creezy the Agency China.
Valerie  comes from a lifetime of fashion and design. After a decade in Parisian Fashion Industry she moved to Montreal to learn Art Glass during 3 years.
She moved to Shanghai and created in 2000 her own studio which is dedicated to interior design. Since then she succeeded in this industry with over 250 individual design projects. Now she spent half her time in Europe to complete project and consulting.


In his multifaceted capacity, Lenny uses his experience and global network to bring together key clienteles in the Financial, Hospitality, Fashion and Media industry for an unparalleled private event experience.
Lenny previously served as Board of Director of Frère Independent, The Complexion Contemporary Ballet and WiYO Ltd. In 2010, via The Zephirin Group, he was ranked the No. 1 Stock Picker for the Oil Energy Equipment Services & Distribution Industry by the Financial Times StarMine AnalystAwards. He was executive producer of an advertisement commercial that won 1st place at the BFI London Film Festival in October 2010 for Unilever Surf Commercial Competition.