Italian For…: YOOX x ITA to help Italian fashion brands expand through e-commerce

  “Italian For…”, a project developed by YOOX and ITA – Italian Trade Agency, debuts online, giving premium customers in the US and China the chance to discover a curated selection of over one hundred Italian fashion and design brands. The Italian fashion brands, both emerging and established, in clothing, footwear, bags, accessories, jewelry, and … Read more

Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

Hard-to-find art pieces, limited and unique: Cultural entrepreneur launches new online Design+Art destination

What contemporary art and design should offer today in terms of experience and possibilities? Beatrice Trussardi, renowned cultural entrepreneur and President of the Nicola Trussardi Foundation, debuts the new Design+Art section on YOOX, the online luxury destination for fashion, design and art. For the new Design+Art area, Beatrice Trussardi has selected a compelling assortment of … Read more

Sustainable fashion: Marissa Petteruti wins the 2018 YOOXYGEN Award

  YOOXYGEN Award encourages responsible choices in fashion and will allow YOOX group, one of the world’s leading online lifestyle stores for fashion, design & art, to strengthen and develop YOOXYGEN, YOOX’s socially and environmentally responsible destination area. On Earth Day 2017, YOOX and Parsons announced their partnership to promote sustainable fashion practices through education … Read more

Ji Won Choi X Yoox. Designed to encourage you to think about the clothes in your closet

  JI WON CHOI X YOOX – The responsible capsule collection Focusing on primary colors and versatile silhouettes, first JI WON CHOI X YOOX sustainable capsule collection has been designed to encourage fashion customers to think about the clothes in their closets. Italian luxury fashion e-retailer YOOX launched JI WON CHOI X YOOX, the debut … Read more

LVMH enters the highly competitive luxury e-commerce segment. A successful entry could shake up everything

The world’s biggest luxury goods group steps up the digital side of its business. 24 Sevres, LVMH’s multibrand website and mobile app, will go live on June 6 in more than 70 countries.   Parisian department store Le Bon Marche is the inspiration behind LVMH’s new venture into luxury e-commerce. The multi-brand e-commerce website named … Read more