Balmain 2.0 to deliver a compelling brand experience to the growing Balmain Army

After being named Balmain CEO in April 2017, one of the first things Massimo Piombini focused on was an acceleration of the luxury fashion house’s digital capabilities to offer an enhanced customer experience. The result of these efforts is a new Balmain digital house. The second-generation Balmain.com aims to deliver a compelling brand and shopping … Read more

YOOXYGEN x Parsons School of Design to promote sustainable fashion

Sustainability education is vital for fashion & art students, and we are happy to see that Parsons School of Design is committed to training designers who are prepared to address urgent issues in the fashion industry. On Earth Day 2017, YOOX and The New School Parsons’ School of Design announced their partnership, which will focus … Read more