JI WON CHOI X YOOX – The responsible capsule collection
Focusing on primary colors and versatile silhouettes, first JI WON CHOI X YOOX sustainable capsule collection has been designed to encourage fashion customers to think about the clothes in their closets.
Italian luxury fashion e-retailer YOOX launched JI WON CHOI X YOOX, the debut capsule collection of the Parsons BFA Fashion Design graduate, Ji Won Choi, winner of the first YOOXYGEN Award. The capsule collection epitomizes YOOX’s support for sustainable fashion practices through education and collaborations, which forms the core of its ongoing partnership with The New School’s Parsons School of Design, announced in April 2017.
++ 9 looks with a total of 15 pieces make up the capsule collection by the young designer from New York, Ji Won Choi, Parsons School of Design student and winner of the YOOXGEN Award. A contemporary collection designed and created following the principles of responsibility. Exclusively on YOOX.
JI WON CHOI X YOOX is the culmination of a six-month internship, during which the young and talented Choi worked on the creation of her womenswear capsule collection in the YOOX headquarters in Milan, Italy. Underscoring Choi’s design approach is that of contrasting overconsumption, not dismissing clothes every season, but combining them differently. The intrinsic value of each garment lies in its the creativity, craftsmanship and quality of materials – values that are intrinsic to YOOXYGEN, YOOX’s socially and environmentally responsible destination.
Among the recurring creative elements used within the collection for YOOX, Choi has opted for the stripe, which graphically brings to mind the bar code, a symbol of modern consumption, and has been thoughtfully adopted because, in production, assembling stripe patterns allows for less waste during pattern cutting of the fabric.
Completely produced with natural fibers, the curated capsule collection includes colorful tops, dresses, skirts and trousers, all of which can be coordinated and worn in different ways. Each garment in the collection is designed to be easily paired with any other item of clothing in your wardrobe. And to be worn and loved season after season.