$90 for a bottle of melted iceberg? Inside the world of luxury water
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?
luxury water
Turning water into wine: how did simple H2O become a luxury commodity?
From crystal infusions to water sommeliers and even bottling the frequency of rainbows, the top end of town has well and truly cashed in on the world’s most vital resource
‘Luxury water’ for £80 a bottle? It’s ignorant, insensitive and irresponsible
Limited edition water harvested from melting polar icebergs, is now on sale at Harrods. It’s just another ugly indicator of our world’s many inequalities
Drink Me. I’m precious: Water from the Ice Age
Gold Energy – water from the Ice Age. As well as showcasing some of the most spectacular supercars on the planet, this year’s Top Marques Monaco supercar show invited visitors to taste the purest water on Earth from the Ice Age. Gold Energy is a drink made of ultra pure millenium glacier water infused with … Read more
Pursuit of purity in design: evian by ELLIE SAAB
This year, ELLIE SAAB and evian Natural Spring Water unite with the common theme of purity. The partnership between evian and ELIE SAAB is the latest to follow six years of evian collaborations with international fashion brands. The bottle is decorated with a signature ELIE SAAB lace pattern, that recalls the feminine and elegant designs … Read more
Fine dining: The world’s first sommelier-crafted water
Martin Riese, the world-renowned water sommelier, led a taste design team to create Beverly Hills 9OH2O, the world’s first sommelier-crafted water. Considered “the champagne of waters”, Beverly Hills 9OH2O was designed by world-class sommeliers expressly for fine dining, special events, and exclusive gifting. Pristine spring water from high up in the Northern California Mountains is … Read more