$90 for a bottle of melted iceberg? Inside the world of luxury water
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?
reusable water bottle
How reusable water bottles became the new tote bag
From Love Island to Glastonbury, millennials are driving the trend for reusable bottles far beyond the gym this summer