$90 for a bottle of melted iceberg? Inside the world of luxury water
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?
Svalbarði
Turning water into wine: how did simple H2O become a luxury commodity?
From crystal infusions to water sommeliers and even bottling the frequency of rainbows, the top end of town has well and truly cashed in on the world’s most vital resource