Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Luxury Industry'
JW Anderson: ‘The minute your brand can be predicted, you’ve got a problem’
Loewe designer and head of his own label, Anderson has bold ambitions and a fierce competitive instinct forged during his youth in 1990s Northern Ireland. Here he talks alter egos, gender fluidity and Instagram
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
Luxury brands: higher standards or just a higher mark-up?
Research challenges assumption that there is a link between the cost of clothing and the way it is produced, explains Tansy Hoskins
Six must dos for successful luxury goods marketing
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
The level of optimism in the global luxury industry is on the rise. Survey
Wealth-X Luxury Sentiment Survey Report. The Luxury Industry Sentiment Index (LISI) – which gauges the level of optimism among luxury