Tag: Luxury Industry
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What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
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Luxury brands: higher standards or just a higher mark-up?
Research challenges assumption that there is a link between the cost of clothing and the way it is produced, explains Tansy Hoskins
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Six must dos for successful luxury goods marketing
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
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The level of optimism in the global luxury industry is on the rise. Survey
Wealth-X Luxury Sentiment Survey Report. The Luxury Industry Sentiment Index (LISI) – which gauges the level of optimism among luxury industry professionals – has registered an 8% increase since the start of the year, recovering from a slump over the past two quarters, according to The quarterly Wealth-X Luxury Sentiment Survey polls senior-level executives from…
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Burberry and Mulberry face branding challenges in luxury market
As the global luxury goods market experiences a slowdown, two iconic British fashion brands are coping with the pinch in different ways
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Luxury digital experiences for the affluent crowd
Opulence and style: two words that represent a lifestyle that many subscribe or wish to subscribe to, a lifestyle brimming with fast cars, first class seats and bespoke items. Since luxury is naturally always in vogue, there are unsurprisingly a vast number of avenues through which lovers of lavishness can find their perfect possessions and…