Excellence in Luxury Communication: Winners of the World Luxury Award 2017

Congratulations to all the Winners of the World Luxury Award 2017 This 10th annual competition granted 13 First Place Trophées for outstanding creativity, contributing to build luxury brands. 2017 World Luxury Award honor the companies and individuals responsible for creative excellence in Luxury Communication, awarding outstanding work of advertising, design and multimedia. The competition is … Read more

Still in vogue: luxury magazines defy print market gloom

Top glossy titles pull more readers and advertisers as fashion, arts and lifestyle content retains its shiny appeal

How to promote your luxury product on TV

When considering which medium of advertising you should use to promote a product, there are often many choices on offer. Between radio, television, print, and online, plus the various options in between, the array is seemingly endless. However, with all products in the luxury category, television is almost always the best option. With its high … Read more

There is no New Luxury Label without New Luxury Media. Luxury advertising package for business startups

Advertising package for small luxury/high-end brands, creative innovators and artisans. There is no NEW Luxury Label without New Luxury Media. The new media is so important that a high-end brand cannot survive without it. The luxury communication is representing a great amount of the product value. With the knowledge of the luxury industry and daily … Read more

Condé Nast’s style bible is still in Vogue as upmarket publisher sits pretty

Digital growth may be embryonic, but its luxury publications continue to show resilience to magazine downturn

Speaking about luxury with Ariane De Siron – Advertising & Fashion Creative Producer

Ariane De Siron is a European based Advertising & fashion Creative Producer (ie. Production management of TV ads & music videos, photography, 3D animation, radio spots, illustrations), working with various agencies. She has a profound experience in the production of audio & visual material for advertising campaigns for global brands. First as Photographers’agent & Producer, … Read more