Swatch Group acquires the jewelry and watch brand Harry Winston The Swatch Group acquired 100% of the shares of the Harry Winston luxury jewelry and watch brand. The Swatch Group acquired the brand and all the activities related to jewelry and watches, including the 535 employees worldwide and the production company in Geneva (Switzerland). The … Read more
Chinese interest for luxury watches is growing. The big players get bigger Chinese consumers are becoming more educated and sophisticated A near 40% increase in searches shows that the interest for luxury watches in China remains strong despite a macroeconomic slowdown, according to the “World Luxury Index China: Watches” study launched by Digital Luxury … Read more
‘The Mentalist’ star Simon Baker teamed up with Givenchy The upcoming Givenchy fragrance will have the 43-year-old Australian actor Simon Baker as the new face of the campaign. “He has an aristocratic elegance and charisma,” commented Thierry Maman, Givencgy president, “values associated with the brand since Hubert de Givenchy.” Since 2008, Simon Baker has starred in … Read more
Avigation Watch Type A-7: Longines’ modern day interpretation of the 1930s aviators models Longines’ 180th anniversary is celebrated this year with important horological launches. The family of anniversary timepices, wich includes 1942 Heritage Chronograph and Monopusher Chronograph 180th Anniversary LE, is enriched with a watch inspired by 1930s models manufactured for U.S. Army aviators. Longines … Read more
Simon Baker is the new Longines Ambassador of Elegance Longines, a widely recognized name in sport watches and chronographs, celebrates this year its 180th Anniversary. To mark the milestone, Longines offers its fans the chance to win a Longines Saint-Imier Collection watch by answering the questions of the 180th Anniversary Quiz. Located in Saint-Imier … Read more
Longines, Official Watch of the Kentucky Derby, awarded the Winning Owner, Trainer and Jockey of I’ll Have Another with Timepieces from the Saint-Imier Collection Commemorating its 180th anniversary, Swiss watchmaker Longines, and the 138-year-old Kentucky Derby joined forces to celebrate their iconic history and rich tradition. Longines was the Official Watch and Timekeeper of … Read more