2014 Masters Grand Slam: The inaugural Longines Los Angeles Masters

Belgum’s Jos Verlooy and his horse Domino took home the top prize in the Longines Grand Prix. The inaugural Longines Los Angeles Masters came to a close with eighteen-year-old Belgian rider, Jos Verlooy, taking the top prize in the Longines Grand Prix, the most prestigious class of the four-day competition. Verlooy emerged the winner with … Read more

Five Longines collections presented for Baselworld 2014

Discover the five collections that Longines is presenting for Baselworld 2014. At Baselworld 2014, Longines came with the Longines Elegant Collection, Conquest Heritage 1954-2014, Longines Equestrian Lépine, The Longines Column-Wheel Single Push-Piece Chronograph and The Longines Heritage 1935.   Since its earliest days, Longines watch manufacture (based at Saint-Imier in Switzerland since 1832) has always focused on elegance. This … Read more

The watches of 2014 Baselworld. Swiss-Made at its very best. Part I.

Watch novelties of the biggest watch and jewelry trade fair in the world. Preparations are in full swing for the latest edition of the world’s leading watch and jewellery event in 2014. From 27 March to 3 April 2014, more than 150,000 visitors and around 3,500 media representatives from all over the world are expected … Read more

Chinese luxury consumer interest dominated by heavyweights

The most-sought after luxury brands in China. Chanel overtakes Louis Vuitton as most sought-after global luxury brand in Digital Luxury Group‘s World Luxury Index China – 2nd edition. Chanel overtook Louis Vuitton thanks to rising interest in various product segments, particularly beauty. Interest for Louis Vuitton on the other hand originated mainly from the fashion … Read more

The official watch of Royal Ascot 2013

Elegance is an attitude – Longines Partners with Royal Ascot 2013. Ascot racecourse, one of the leading racecourses in the United Kingdom, hosting 9 of the UK’s 32 annual Group 1 races, and Swiss watchmaker Longines, provider of race times at the racecourse since 2007, signed five year official partnership agreement. This year’s Royal Ascot, … Read more

Luxury Goods Landscape: China. Infographic.

Benefitting from a fast-growing middle class and a fast-developing distribution network, sales of luxury goods in China have consistently outperformed the global market. Sales of luxury goods in China tripled in value in the 5 years to 2012 and by 2017 the country’s luxury market is set to double in value again, according to the … Read more