FIAC 2016: “Beautiful City” puts urban art on display at Guerlain

Guerlain’s Belle Ville at FIAC 2016 – Foire Internationale d’Art Contemporain Paris. Extraordinary urban art exhibition hosted by Maison Guerlain. Having joined forces with FIAC in 2006, this year Guerlain is celebrating the tenth anniversary of the annual cultural event, showcasing contemporary art and the distinct story that unites Guerlain with street artists like Basquiat, Haring, … Read more

Disrupting the luxury industry with influencer marketing

How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more

Our skincare heroes. The ultimate beauty update

The ultimate beauty update for extraordinary youthful resilience The multi-benefit skincare we love this season. We added these beauty treats to our holiday packing list and did not regret it. Take a look at the sumptuous boosters for those long days and nights. An indispensable part of the skincare routine: Clé de Peau Beauté Radiant Multi … Read more

LVMH’s Les Journées Particulières 2016 has a strong digital dimension via Instagram

LVMH’s Les Journées Particulières to show real-time craftsmanship via Instagram. On May 20, 21 and 22, the public will once again be able to discover LVMH’s rich heritage and the excellence and savoir–faire of its artisans.     Les Journées Particulières by LVMH luxury group is back from May 20-22 for three days of backstage discoveries at … Read more

New concept dedicated to the art of perfumery opened in the heart of Paris

The art of the perfumer is about crafting fragrances able to spark unique experiences. Spectacular library of over 100 Guerlain fragrances opened in the heart of Paris. Fragrances mark the memory, arouse emotion and provoke unique sensations, says Guerlain luxury house. The French perfume expert has opened a new boutique dedicated exclusively to perfumes at … Read more

Le bouquet de la Reine perfume to support Chateau de Versailles Palace restoration

“She was a “prototype for fashion and taste”, wrote her biographer, Stefan Zweig, in 1932. Among the paradoxes of a life marked by the wildest frivolity and the darkest tragedy, a timeless style came to the fore. In a deluge of inventiveness, Marie-Antoinette set the fashion of the 18th century, which continues to inspire the … Read more