Digital benchmarking firm L2 released its 9th annual Digital IQ Index: Watches & Jewelry 2018. The L2 report benchmarks the digital performance of 70 Watches & Jewelry brands. The report provides insight into the digital strategies of gray market and reseller sites as well as best practices for brands to enhance their digital investments in … Read more
Chao Tai Fook Tops L2’s Digital IQ Index: China – Watches & Jewelry Supplement; Cartier, Swarovski Round Out Top 3 With 70 percent of Chinese luxury consumers beginning their purchase online, digital is the tip pf the purchase spear in China. However, many Watch & Jewelry brands have adapted their marketing efforts to the needs … Read more
The Digital IQ Index: China While Mainland China’s organic luxury sales growth softened to single digits, Chinese tourist spend abroad increased 58 percent in Q3 2012, suggesting consumer demand remains robust, according to the latest “Digital IQ Index: China” research released by L2 think tank. The Digital IQ Index: China ranks the digital competence of … Read more
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more
The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more