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The luxury to forget your wallet and pay securely with only your watch

March 22, 2016March 21, 2016 by Editorial Team

BVLGARI is unlocking the future with the updated Diagono Magn@sium – the first-ever “intelligent mechanical luxury watch.”

Italian luxury house Bulgari opened Baselworld 2016 presenting a new world record with Octo Finissimo Minute Repeater and introducing Serpenti Incantati Tourbillon Lumière, the new expression of the brand’s sign and symbol highlighting the blend of Haute Joaillerie.

At Baselworld, Bulgari, MasterCard and WISeKey announced also that MasterCard contactless payment capability will be embedded within the first-ever “intelligent mechanical luxury watch” – the Bulgari Diagono Magn@sium. This major innovation comes one year after the presentation at Baselworld 2015 of the innovative luxury watch, which Bulgari has now fully developed and industrialized for a potential market introduction before the end of the year.

Utilizing WISeKey cyber security technology, the global alliance between Bulgari and MasterCard will enable Bulgari Diagono Magn@sium “intelligent” watch owners to make payments securely at the more than four million retail locations in 74 countries globally that accept MasterCard contactless transactions.

The payment capability complements the secure access functions being embedded in the Diagono Magn@sium powered by WiseKey’s cyber security technology. The secure access functions allow watch owners to unlock the BVLGARI Vault Application, which provides a unique user experience that protects personal digital
assets encrypted on consumer smartphones or tablets by storing encrypted replicas of them in a secure cloud buried in a Swiss military bunker, somewhere in the Alps. Additional secure access functions planned by Bulgari include the ability to open select automobile doors, Bulgari hotel doors and other participating
partners’ products.

“We believe that technology and craftsmanship can be artfully combined to deliver a valuable and unique benefit to our clients without compromising the integrity of a timeless mechanical luxury watch. With the new Bulgari Magn@sium, our clients will have the luxury to forget their wallet and pay securely with only their Bulgari watch. This is extraordinary and part of the luxury experience,” commented Jean-Christophe Babin, CEO of the BVLGARI Group.

Octo Ultranero, the iconic Octo watch boldly reinvented into a modern black-clad interpretation.

The splendid Serpenti Incantati Tourbillon Lumière, a bewitching interpretation celebrating the union of Swiss haute horlogerie and Italian design.

Serpenti Spiga: the fresh and youthful charm of the Bulgari’s snake in black high-tech ceramic and pink gold.

Serpenti Tubogas five-coil: a bracelet, an adornment that becomes a second skin.

Piccola LVCEA, the everyday mini-jewelry watch. Its pink gold accents glimmer with the sunlight of Rome.

Poetic and playing with the refinement of the colored stones and watchmaking complications, the new Divas’ Dream with Jumping hours and Retrograde minutes, brings a fresh look at the feminine time reading.

New watches at Baselworld 2016 show. Part III. Bvlgari, Tag Heuer, Czapek, Breitling, Haldimann…

February 26, 2016 by Editorial Team

What is presented at 2016 Baselworld watch fair will be the must haves in watch and jewellery fashion. There are always watch collections at Baselworld (March 17-24, 2016) that stir up excitement with professionals and visitors. What exemplifies Baselworld fair is its unique ability to regroup the biggest and most prestigious watch and jewellery brands … Read more

2015 results confirm the capacity for LVMH to gain market share despite economic uncertainty

February 4, 2016 by Editorial Team

LVMH Moët Hennessy Louis Vuitton luxury group announced “Excellent Performance” in 2015, record revenue and operating profit. In an uncertain economic environment, the giant luxury conglomerate can rely on the desirability of its brands and the agility of their teams to further strengthen in 2016 the leadership in the world of high quality products. The … Read more

Roman Treasures or Eternal City’s most mythical places with Bvlgari

December 28, 2015 by Editorial Team

An imaginary voyage to the heart of Rome with Bvlgari.

From heaven to earth, inspiration is wherever you look for it, says Italian jewelry and luxury goods brand Bvlgari, focusing once again on Rome’s beauty and wonder. Roman Treasures, a virtual journey to the heart of Rome with Bulgari, is a new digital project initiated by the celebrated Italian jewellery to offer a even more beautiful map of Rome’s enchanted attractions. “Roman Treasures” is revealing the places that have inspired Bulgari’s most iconic collections.

The project is imagined as a magical night in Rome where the digital tale is immersing you in the Eternal City’s most mythical places and hidden gems. Visitors wind through an expressive universe under imaginary constellations that symbolize the unbridled creativity of the famed Roman jeweler.

From the Colosseum to Piazza Navona, from the Spanish Steps to the Baths of Caracalla and the Villa Borghese Gardens, Rome is resplendent.

“Our desires are the forces that move our soul. Tenacity, glory, passion, beauty and harmony: these emotions shine like hidden stars, all waiting to be discovered at various sites around Rome,” said the Italian jewelry and luxury goods brand.

At Piazza di Spagna the magnificent Spanish Steps create sinuous shapes like the iconic Serpenti snake, the emblem of passion and seduction.

The timeless Piazza Navona, a place that symbolises great naval battles with the Fountain of the Four Rivers, tells the story of glory reflected in Lvcea watches.

No traveller can miss a visit to the Colosseum, pioneering, evocative and eternal, just like the spirit of b.zero1 design.

The enchanting Baths of Caracalla, with their colourful mosaics, are a temple to the beauty and femininity expressed by Bvlgari Diva designs.

http://www.youtube.com/watch?v=BhQnggE1bKU

Europe has the edge in fashion and luxury – and cars do OK, too

December 25, 2019December 8, 2015 by Editorial Team

We have yet to produce a Facebook or a Google, but this side of the Atlantic is also no slouch in aerospace, oil and pharma

Diagono “E” Magnesium – the first luxury watch-vault reducing the cyber risks

July 22, 2015 by Editorial Team

“Connected” timepieces are an open gate to hacking or phishing. Bulgari aims to drastically reduce the cyber risks when using the Internet with the enhanced Diagono “E” Magnesium watch. Bulgari bolds the “e” in Magnesium to differentiate the concept piece from the standard Magnesium watches, which were among Bulgari’s new product introductions at Baselworld 2015 fair.

Bulgari and WISeKey, a Swiss firm that specializes in digital security and data storage, announced a broadening of their partnership launched at BaselWorld 2015 with the announcement of the Intelligent Watch Diagono “E” Magnesium concept. The timepiece is the first wrist- vault, an intelligent luxury watch delivering full security storage for the owner’s digital data.

“Being a jeweler we always been have obsessed by security. So from that jewelry obsession for security we came to the conclusion that the ultimate benefit for our consumer in his daily life was beside having a beautiful object on his wrist, a true Swiss watch, to have also the ultimate data protection which no one never thought about,” commented Jean-Christophe Babin, Bulgari’s CEO.

The watch features virtually limitless applications, a number of verticals such as access control, payments, health services, Bulgari Hotel check-in, car activation and so on.

Diagono “E” Magnesium intelligent watch is powered by the self-winding manufacture caliber Solotempo (with a 28,800-vph frequency and a 42-hour power reserve), with the only electronic components being a cryptographic system embedded into the watch and equipped with WISeKey’s NFCTrusted (Encrypted Near Field Communication) technology. This enables the watch to transmit a digital certificate to the “Bulgari Vault,” an app that the owner downloads and sets up on
his iOs or Android smartphone (with its own NFC chip). The owner then simply places the watch near the phone to activate and unlock the electronic vault and begin storing and using data. As soon as data is entered into the app, it is immediately encrypted with WISeKey’s highly secure technology, so that only the wearer of the watch can have access and read them. Some of the uses for the technology would include using the watch to store and access pass codes, encrypted cloud data, make secure payments, activate an alarm system and video surveillance remotely, open car doors, access transport tickets, and various other possibilities.

“The objective of this new partnership is to reinforce the Cyber Security client ecosystem preparing Bulgari customers to the arrival of the Diagono “E” Magnesium intelligent watch and the Bulgari Vault app due early 2016,” explained Carlos Moreira, Founder and CEO WISeKey. “It will allow Bulgari customers to use the watch as an encrypted asymmetric key to securely backup their data online using WISeKey CyberSecurity technologies and data storage on Swiss Alps military bunkers,” added Moreira.