Bvlgari’s Life is not round at 2017 Baselworld: 3 world records of the key watch functions

Bulgari unveiled the 2017 novelties: the new Serpenti and the Octo Finissimo extra-thin record breaker. 

Bulgari unveiled the 2017 novelties - Serpenti

Bulgari inaugurated 2017 Baselworld setting a new world record presented by revered Global Brand Ambassador, Jon Kortajarena: Octo Finissimo Automatic, the slimmest ultra- thin self-winding watch on the market. Bulgari introduced a major evolution of the iconic Serpenti. The new Serpenti reveals a new field of expression, adopting double wrap strap manifested from multicolored exotic leathers. The press conference was led by Bulgari CEO Jean-Christophe Babin and Horlogerie MD, Guido Terreni, alongside a star-studded cast of Brand ambassadors. Brand Ambassador for Watches, Jon Kortajarena, Brand ambassador Kris Wu, exuded their captivating presence with fellow Bulgari family members, Laura Harrier, Jasmine Sanders and Caroline Vreeland.

http://www.youtube.com/watch?v=Elfr-fBQX9g

The Octo Finissimo Automatic - A THIRD WORLD RECORD FOR BVLGARI
#Lifeisnotround: The Octo Finissimo Automatic – A THIRD WORLD RECORD FOR BVLGARI

The Octo Finissimo Automatic is the slimmest ultra-thin self-winding watch on the market to date. After introducing its Tourbillon in 2014 and the Minute Repeater in 2016, the luxury Italian Maison unveiled its new creation featuring a total thickness of just 5.15mm, while its self-winding movement is just 2.23mm thick for a 40mm diameter.

bulgari serpenti 2017 collection

BVLGARI SERPENTI WATCHES

BVLGARI SERPENTI WATCHES

After the Tubogas and the Ceramic, the SERPENTI collection is now featuring for the first time a leather strap. A new way of wearing this iconic collection that can suit every occasion thanks to an interchangeable strap.

Bulgari unveiled the 2017 novelties - LVCEA

BVLGARI LVCEA WATCHES

 

BVLGARI BVLGARI LADY watches

BVLGARI BVLGARI LADY watches

Grown from the Roman roots of the brand into an elegant fusion of culture and modernity, the BVLGARI BVLGARI collection has defined the bold essence of Bulgari’s style, for over 40 years.

bulgari serpenti 2017 collection at Baselworld 2017

 

bulgari serpenti 2017 collection-

Roman Treasures or Eternal City’s most mythical places with Bvlgari

An imaginary voyage to the heart of Rome with Bvlgari.

Bulgari Roman Treasures -  Eternal City’s most mythical places with Bulgari

From heaven to earth, inspiration is wherever you look for it, says Italian jewelry and luxury goods brand Bvlgari, focusing once again on Rome’s beauty and wonder. Roman Treasures, a virtual journey to the heart of Rome with Bulgari, is a new digital project initiated by the celebrated Italian jewellery to offer a even more beautiful map of Rome’s enchanted attractions. “Roman Treasures” is revealing the places that have inspired Bulgari’s most iconic collections.

The project is imagined as a magical night in Rome where the digital tale is immersing you in the Eternal City’s most mythical places and hidden gems. Visitors wind through an expressive universe under imaginary constellations that symbolize the unbridled creativity of the famed Roman jeweler.

From the Colosseum to Piazza Navona, from the Spanish Steps to the Baths of Caracalla and the Villa Borghese Gardens, Rome is resplendent.

“Our desires are the forces that move our soul. Tenacity, glory, passion, beauty and harmony: these emotions shine like hidden stars, all waiting to be discovered at various sites around Rome,” said the Italian jewelry and luxury goods brand.

Bulgari Roman Treasures -  immersing in the Eternal City’s most mythical places with Bulgari

At Piazza di Spagna the magnificent Spanish Steps create sinuous shapes like the iconic Serpenti snake, the emblem of passion and seduction.

The timeless Piazza Navona, a place that symbolises great naval battles with the Fountain of the Four Rivers, tells the story of glory reflected in Lvcea watches.

No traveller can miss a visit to the Colosseum, pioneering, evocative and eternal, just like the spirit of b.zero1 design.

The enchanting Baths of Caracalla, with their colourful mosaics, are a temple to the beauty and femininity expressed by Bvlgari Diva designs.

http://www.youtube.com/watch?v=BhQnggE1bKU

Bulgari Roman Treasures -  map