Why Chanel, Louis Vuitton, and Bentley are betting on Gakpo, Edebiri and A$AP Rocky

In the high-stakes theater of global luxury, the final months of 2025 have witnessed a masterclass in strategic casting. Major houses are moving beyond mere “celebrity” to find partners whose personal narratives—be it in sport, cinema, or music—perfectly mirror the brand’s own evolving heritage. Here is an analysis of the year’s most significant appointments and … Read more

Renowned wine critic James Suckling partners with LG Signature

    Famous wine critic James Suckling to serve as an ambassador for LG’s latest luxury lifestyle solution. James Suckling will serve as ambassador for the newly launched LG SIGNATURE Wine Cellar. He joins other LG SIGNATURE brand ambassadors, also top performers in their chosen fields, including Jin-young Ko, the world’s best female golfer, and … Read more

Moët & Chandon inaugurated the renovated Château de Saran

 

 

Moët Impérial Celebrated Its 150th Anniversary At The Château De Saran. The architectural jewel in the lush landscape of Champagne was inaugurated in time to host a spectacular celebration marking the 150th anniversary of Moët Impérial.

Moët & Chandon inaugurated the renovated Château de Saran
Moët & Chandon inaugurated the renovated Château de Saran; @Moët & Chandon

The magnificently renovated Château de Saran will once again become the site of festive celebrations.

The Château de Saran is a privately owned stately home in the village of Chouilly. It was built in 1801 for Jean-Remy Moët, grandson of the founder of the chateau’s present owners, Champagne House Moët & Chandon, which entertains its most distinguished guests here.

Restored after four years of work, this property in the Champagne region of France reopened with a culinary experience crafted by two Michelin-starred chefs.

Hollywood stars including Natalie Portman, Uma Thurman and Douglas Booth were joined by international socialites such as Derek Blasberg as Moët & Chandon welcomed celebrities, brand ambassadors and friends of the luxury brand for a special night on May 22 to toast the 150th anniversary of Moët Imperial.

Moët & Chandon inaugurated the renovated Château de Saran-2019- Celebrities
Nathalie Portman, Kate Moss, Uma Thurman; Moët & Chandon inaugurated the renovated Château de Saran;© Luc Castel
Moët & Chandon inaugurated the renovated Château de Saran-
Moët & Chandon inaugurated the renovated Château de Saran; @Moët & Chandon
Moët & Chandon inaugurated the renovated Château de Saran-2019
Moët & Chandon inaugurated the renovated Château de Saran; @Moët & Chandon YouTube

“We are thrilled to welcome our honored guests to the beautifully-restored Château de Saran to celebrate the 150th anniversary of Moët Impérial in grand style, and to mark a pivotal moment in our House’s history,” said Stéphane Baschiera, President and CEO of Moët & Chandon.

According to Vogue, the exquisitely updated house features 11 guest rooms by invite only and will rank as one of more coveted, if impossible to book, stays this summer.

“LVMH owner Bernard Arnault chatted with Roger and Mirka Federer, His Imperial Highness Prince Jean-Christophe Napoleon (Bonaparte’s dashing young heir) and the prince’s new fiancé Countess Olympia of Arco-Zinneberg,” added vogue.

Following a cocktail reception, guests were served dinner in a striking mirrored décor designed to reflect the spectacular beauty of the Maison’s Chouilly vineyards. Prepared as a concerto for four hands, the meal showcased the culinary talents of Yannick Alléno, a three-Michelin-starred chef and brand ambassador of Moët & Chandon since 2014, along with the artistry of Dominique Crenn, chef of the Michelin three-star restaurant Atelier Crenn in San Francisco.

Moët & Chandon inaugurated the renovated Château de Saran-2019-gala diner
Moët & Chandon inaugurated the renovated Château de Saran; @Moët & Chandon YouTube
Moët & Chandon inaugurated the renovated Château de Saran-2019-01
Moët & Chandon inaugurated the renovated Château de Saran; @Moët & Chandon YouTube
Moët Impérial has the freshness of mineral nuances and white flowers
@Moët & Chandon

 

A new Bvlgari icon is blooming: Fiorever

 

The flower is a classic jewellery motif, one Bvlgari has interpreted with craftsmanship and bold creativity since 1920. From the iconic tremblant brooches, to natural motifs expressed through striking gemstone combinations, today Bvlgari immortalizes the four-petal flower in enchanting diamond jewels called Fiorever.

Bulgari FIorever 2018 campaign
Bulgari FIorever 2018 campaign; photo source: bulgari.com

Born from an ironic combination of the Italian, “fiore” (flower), and the English “forever”, the new Bvlgari Fiorever jewellery collection glows with its four-petal design carved with the sparkle of precious diamonds.

Bulgari is is perhaps Rome’s best ambassador. According to the luxury Italian house, the “four-petal flower motif is a Roman symbol of happiness and joy” The new Fiorever is linked to the spirit of the Eternal City.

 

Meant to shine with eternal glow, the fashionable sautoir features a sparkling white gold and diamond flower crowning precious dangling fringes.
Bvlgari recently celebrated the launch of its new diamond collection by hosting an event filled with flowers and fairy lights at
…surprise! ….the Bvlgari Resort Dubai.

The party was just as star-studded as the collection, with both Bvlgari brand ambassadors and regional celebrities among the guests who attended the dinner party and DJ set by Graziano Della Nebbia. Bvlgari also unveiled a new ambassador at the event: the Spanish actress, Úrsula Corberó, star of the hit Netflix series Money Heist. The collection was revealed through a collaboration with Japanese flower artist Azuma Makoto, with Bvlgari CEO, Jean-Christophe Babin, also showing an exclusive preview of the new campaign shot by Mario Sorrenti on the streets of Rome.

“Úrsula Corberó is the exuberant Fiorever woman: exuding an irresistible positivity, the brazen beauty possesses an intrinsic Roman joy for life. Her innate solar energy and light-hearted spontaneity make her as unique as the resplendent, eternal diamond flower of the Fiorever jewellery collection, ” explained Bulgari.

Bvlgari also announced THE PERFUME OF GEMS, a precious atlas of fragrances, tracing the origins of Bvlgari’s precious perfumes back to the ancient gems and spice trails and to Bvlgari’s fine jewelry tradition, deeply rooted in Roman tradition.

Wrap the sparl=kle
Bulgari FIorever; photo source: bulgari.com
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Bulgari FIorever Launch Party- Ursula Corbero and Jean-Christophe Babin; photo source: bulgari.com
Bulgari FIorever Ring
photo source: bulgari.com
Bulgari FIorever Necklace
Bulgari FIorever Necklace; photo source: bulgari.com
Bulgari FIorever 2018-
photo source: bulgari.com

The New Generation of Beauty: Rihanna launches beauty line for women of all shades

Sneak Peek: Fenty Beauty by Rihanna. Working with Kendo, the LVMH Group incubator for beauty brands, Rihanna has created her own makeup range, Fenty Beauty.

Rihanna has chosen three prestigious makeup artists – James Kaliardos, Priscilla Ono and Hector Espinal – as international brand ambassadors for her makeup line. The philosophy behind Rihanna’s beauty brand is to create a premium makeup line for all shades of skin with limitless ways to play. Unveiled simultaneously at 1,600 stores in 17 countries, the new line is designed for women of all shades.

Rihanna Fenty Beauty Collection-03
Rihanna created Fenty Beauty makeup for all skin colors, all undertones, from all countries. Foundation in 40 shades, skinsticks in 30 shades, made for you.

“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” said Rihanna.

The launch of the new makeup brand was accompanied by an ad campaign featuring Rihanna herself, with display ads and a film that features all the different types of women for whom Fenty Beauty was created.

With 91 different products – available exclusively at Sephora and on the beauty retailer’s website – Fenty Beauty offers a vast choice of lightweight products for all skin types and tones: 40 foundation shades, 30 Match Stix skin sticks to contour, correct, conceal or create a shimmer, a blotting powder, plus a range of beauty accessories.

Rihanna Fenty Beauty launch 2017 Rihanna Fenty Beauty Collection-02 Rihanna Fenty Beauty Collection-01 Rihanna Fenty Beauty Collection Rihanna Fenty Beauty Collection Gallery

The pulse of a new generation: Mario Götze and Benedikt Höwedes – the new Mercedes-Benz brand ambassadors

As perfect complement to the current Mercedes-Benz brand ambassadors in the football world – Joachim Löw, Oliver Bierhoff and Franz Beckenbauer, the new brand representatives the German national soccer team players Benedikt Höwedes and 19-year-old Borussia Dortmund midfielder Mario Götze were introduced last month as new ambassadors of the automotive brand. While financial terms were not released, … Read more