Bulgari’s futuristic version of the Old Curiosity Shop

What is the meaning of Art of wonder? Italian luxury house Bulgari celebrates this intriguing art with a Curiosity Shop located next to the historic Bulgari store at No. 10 Via Condotti in Rome, Italy. The wondrous experience presents “a total immersion into the creativity of the Maison and connecting the future with Bulgari’s past.”

Bulgari's futuristic version of the Old Curiosity Shop

Bulgari’s futuristic version of the Old Curiosity Shop; photo credit: bulgari.com

The New Curiosity Shop is inspired by a futuristic version of the Old Curiosity Shop opened in 1905 by the founder of the Maison, Sotirio Bulgari.

Every celebrations is accompanied? by several limited edition pieces. The New Curiosity Shop offers a new version of the Serpenti Tubogas and the Serpenti Twist Your Time watch, with a pink gold and diamond pavé case. The CONDOTTI 10 mini-collection of jewelry is being premiered exclusively at the luxury store, along with the Serpenti SS18 bag in white leather.

According to Bulgari, the store concept is based on duality, with combinations of contrasting materials, colors, objects and interior design details. An imaginary line separates the rooms, one side with warm tones and materials – precious woods, enveloping velvets, retro finishings – the other with minimalist lines, ethereal marbles, bright tones and ultra-white leather.

Bulgari's Old Curiosity Shop

Bulgari’s Old Curiosity Shop; photo: bulgari

Bulgari's futuristic version of the Old Curiosity Shop-

Bulgari’s futuristic version of the Old Curiosity Shop; photo: bulgari.com


“Curiosity is the keyword. Collections in antique cabinets de curiosité gain a new-found modernity that is even futuristic: rarities, pieces of art, exotic and scientific finds, collected down through the ages from many different cultures and geographies around the globe, these assortments of marvellous objects have always been a source of inspiration, creativity and innovation,” said Bulgari.

A series of themed rooms include a welcoming Tailor’s Room, for active participation and personalised creations by Bulgari and a futuristic Technology enclave for interaction with Bulgari creations on an interactive table. The central counter at the entrance to the store morphs into an interactive screen where Bulgari fans can browse through the collections, while a multitude of drawers in the walls are an invitation to discover new creations of 2018.

Spring Capsule Collection

Every detail is designed for interaction with visitors to create an exceptional experience. Bulgari Spring Capsule Collection. photo: bulgari.com


Bvlgari Spring Capsule Collection

Bulgari captured the fresh spirit and the cool nuances of spring in a new capsule collection. A young new shape, the backpack, and a blaze of trendy colors add a touch of spring to the iconic Serpenti Forever.