Moët & Chandon celebrates the 150th anniversary of its iconic brut champagne with a limited-edition bottle. To mark this milestone for the champagne that epitomizes the luxury Maison’s history, Moët & Chandon has unveiled a limited-edition bottle for the iconic IMPÉRIAL champagne.
Moët Impérial Celebrates 150 Yers
Moët Impérial was born in 1869 as “Brut Impérial”, a name given in homage to the longstanding relationship between Moët & Chandon and France’s imperial family. Launched at a time when tastes began shifting from sweet to brut champagne, Moët Impérial quickly won over the most discerning palates.
To mark the 150th anniversary of Moët Impérial, Moët & Chandon has unveiled a limited-edition bottle with a redesigned logo that erects the “I” of “Impérial” into a new symbol for its most emblematic champagne.
In 1930, led by Robert-Jean de Vogüe, Moët & Chandon began to elevate the international profile of Moët Impérial champagne. Over the years the luxury brut champagne became an indispensable partner at elegant and festive events, served at the most prestigious tables.
In celebration of the iconic champagne’s 150th anniversary in May — when the luxury Maison will host a special event in Epernay, France – The Hollywood Reporter announced that the publication has been given access to never-before-seen archival photos of Cary Grant, Paul Newman, Andy Warhol and more stars sipping the Champagne.
Moët & Chandon president Robert-Jean de Vogüé, who helmed the house between 1930 and 1970, recognized Hollywood stars on the big screen as “the new nobility,” says Renaud Butel, current vp Moët & Chandon, in a statement to The Hollywood Reporter.
“In addition to the party in Epernay, the house will host Moët & Chandon Grand Day on June 22 in more than 80 countries, with more details to come,” added THR.
Defined by its bright fruitiness, seductive palate, and an elegant maturity, Moët Impérial is a balanced blend that reflects the richness of the Champagne region in a unique champagne.
Browse on THR, the previously unreleased images and captions that come from Moët & Chandon’s archives.