Behind the curve, the closed world of haute couture calls in the geeks

Fashion has been wary of high tech, but the Apple Music boss’s defection to a luxury house hints at a rethink

Bulgari opens fifth hotel in Dubai in the shape of a titanic seahorse

Luxury brand Bulgari announced the launch of Bulgari Residences Dubai, Maison’s fith hotel in the world. Bulgari Residences Dubai will be the first-of-its-kind master development in scale and magnitude. To develop the property Bulgari has teamed with Meraas Holding, aligning the project with the Dubai Vision 2020 for tourism. The Bulgari Hotel in Dubai will … Read more

Rolls-Royce Wraith x PRATT Institute

A Wraith inspired by New York Fashion. On May 8, 2015, PRATT Institute, the world-renowned art and design school located in the heart of New York City, and Rolls-Royce Motor Cars debut ‘Wraith ­­– Inspired by Fashion.’ Rolls-Royce Motor Cars’ latest design creation will receive its worldwide premiere at Women of Influence in the Business … Read more

The truth is never as obvious as what it might appear to be: a revelation for luxury brand through the lens of Gabrielle Chanel

This study is not a biography of Gabrielle Chanel, whose life story everyone has probably read about in different places. Rather, it is an account of how an intuitive brand manager brilliantly wielded the resources at her disposal in line with the social, cultural, ideological,and philosophical norms at that particular time, whether intentionally or not, … Read more

Beyond the bling: the most pointless luxuries ever

A bubble-bath necklace? A DNA vending machine? An unwearable gold hat that took 12 years to weave? Through a collection of priceless, pointless and surprising objects, the V&A’s new exhibition asks: what is luxury?

“raw luxe”: If Absolut Elyx was a home this is what it would be

The luxury vodka Absolut Elyx debuts The Elyx House. Sumptuous but inviting, the new The Elyx House opened in New York will create experiences for vodka fans. The purpose behind the Absolut Elyx House is “to offer an immersive brand experience, where visitors can enjoy the unique style of hospitality, as well as drink Elyx … Read more