Lufthansa introduces Lufthansa Private Jet service to North America Beginning with February 1, 2012 Lufthansa will introduce its premium Lufthansa Private Jet service to the North American market. Made possible by an expanded relationship with NetJets the worldwide leader in private aviation, the new service builds upon the popular Lufthansa Private Jet product that is … Read more
Nestle targets the luxury sector Maison Cailler is a new luxury brand created by Nestle to deliver tailor-made chocolates designed to the customer’s individual taste. Nestle, the world’s biggest food company by sales, is doing well with new products in both the luxury and affordable segments, Laurent Freixe said at launch of the Maison Cailler … Read more
Berluti launched its first menswear collection The luxury industry is driven by male consumers, who are now spending £155 billion a year on luxury clothes and accessories for themselves, according to a new study. “Men seem to be a little bit more selfish these days, and spend a bit more on themselves and a little … Read more
Chinese brands are shifting their resources from TV to the digital space. There has been a 200% year on year growth for online video advertising in China, according to iResearch, which is set to grow further after The State Administration of Radio, Film and Television ban for commercials during television dramas came into effect this … Read more
Direction Japan! From March 21 through March 23, Chanel will open in Japan a pop-up shop, an exhibition devoted to Chanel’s tweed jackets and will present a winter couture show. The line up of haute events will reaffirm the brand’s commitment to Japan and “re-boost” its image in a vital market, said Bruno Pavlovsky, Chanel’s … Read more
Club Med – the world’s leading all-inclusive brand with more than 80 resorts worldwide – proudly launches its innovative application for the iPhone and iPad, allowing consumers to discover, share and book their ideal Club Med vacation from anywhere in the world. The iPad application features an original 360-degree virtual tour of Club Med resorts … Read more