Green Carpet Fashion Awards is Bringing Luxury Brands Together in Sustainable Purpose

The Green Carpet Fashion Awards, Italia 2017 are founded on sustainable values and represent the handprint of fashion.

The Green Carpet Fashion Awards-
The Green Carpet Fashion Awards are unique because they are putting sustainability – arguably the most important movement for humankind – at the heart of fashion. Revealed for the very first time at the lunch, the award features the highly symbolic pomegranate, and is crafted from responsibly-sourced gold certified Fairmined*, extracted by artisanal and small-scale miners as part of Chopard’s Journey to Sustainable Luxury.

They are the first awards to honour Made in Italy – one of the most important supply chains in the world. The programme is designed and implemented by Camera Nazionale della Moda (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan.

“The Green Carpet Fashion Awards, Italia will shine a spotlight on the people behind the scenes in the fashion industry, celebrating the talent of artisan mills and Italian innovation. Chopard has been working for many years on supporting and protecting the people in their supply chains – which made them a perfect partner to produce the awards (from Fairmined gold of course!)” commented Livia Firth, Founder and Creative Director, Eco-Age.

In an emotionally engaging evening that brought together all elements of the Made In Italy supply chain, the seamstresses of Valentino were honoured alongside Tiziano Guardini, an emerging designer whose ultra-chic use on ecological materials had impressed a judging panel of fashion industry grandees.

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The awards night represented the culmination of The Green Carpet Fashion Awards programme designed to celebrate the values and commitment of a network of designers, producers and manufacturers that make up the very best of brand Made in Italy.

The Green Carpet Fashion Awards, Italia highlights that fashion is an intensely human industry. Telling people’s stories – from the seamstresses who have dedicated their entire professional lives to their craft, through to the visionaries who have protected natural landscapes in order that they can sustain precious natural resources.

Exceptional artisans, mills, producers, emerging designers and brands were honoured at the awards, in recognition of their achievements in areas from environmental and social stewardship, to the preservation of Italian heritage and crafts, and celebration of “Made in Italy”.


Announced at Teatro alla Scala, the winners are:

  • Brunello Cucinelli awarded Community & Social Justice (Presented by Colin Firth);
  • The seamstresses of Maison Valentino awarded The Art of Craftsmanship (Presented by Annie Lennox);
  • Tom Ford awarded Best International Designer supporting Made In Italy (Presented by Anna Wintour. Andrew Garfield received the award on behalf of Tom Ford);
  • Orange Fiber and Newlife awarded Technology and Innovation  (Presented by Mira Duma and Derek Blasberg);
  • Gucci awarded Supply Chain Innovation (Presented by Arizona Muse);
  • Zegna awarded Eco Stewardship (Presented by Alessandro Roja);
  • Tiziano Guardini awarded The Franca Sozzani GCC Award for Best Emerging Designer** (Presented by Naomi Campbell and Sara Sozzani Maino);
  • Taroni awarded Sustainable Producer (Presented by Amber Valletta);
  • Chiara Vigo received The Artisanal Laureate Award (Presented by Vittoria Puccini);
  • Ilaria Venturini Fendi received The Social Laureate Award (Presented by Stefania Rocca and Bianca Balti);
  • Gisele Bundchen received The Vogue Eco Laureate Award (Presented by Emanuele Farneti);
  • The CNMI Recognition of Sustainability awarded to Giorgio Armani, Miuccia Prada, Pierpaolo Piccioli, Alessandro Michele (Presented by Colin Firth).
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