Being “close” to users does not help but rather harms luxury fashion brands

How labeling products as user designed backfires in the Context of luxury fashion brands.   Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more

Christopher Kane’s next level

Alexandre de Brettes appointed CEO of Christopher Kane.   Christopher Kane (part of Kering luxury & lifestyle group, previously known as Pinault-Printemps-Redoute until 18 May 2005 and PPR) took his brand to the next level with the appointment of Alexandre de Brettes as Chief Executive Officer of the brand Christopher Kane, effective 1st September, 2013. … Read more

Bottega Veneta celebrates 250th anniversary of Koenigliche Porzellan-Manufaktur Berlin

  Linked to the well-being of rare artisanal communities, luxury houses like Bottega Veneta made from the preservation of the artisanal traditions a mission. A commitment to handcraftsmanship united Bottega Veneta and Koenigliche Porzellan-Manufaktur Berlin, known as KPM. To commemorate the 250th anniversary of KPM, Bottega Veneta created a limited edition of its iconic Knot. … Read more

Gold Vilebrequin for sun collectors

  Ever wonder what a pair of golden trunks looks like? St Tropez‘s finest swimwear brand Vilebrequin created two exclusive gold pairs of their iconic shorts. Their famous turtle logo is immortalised with Piana Clerico gold stitching and 24k gold drawstring locks. Each pair will be made to order and can be custom embroidered with … Read more

The Book Plus from Young Versace

  A bold rock ’n’ roll style in black neoprene and patent, or a more delicate, romantic style in white faux leather? Unmistakably Versace, The Book Plus from Young Versace is a practical and handy system, perfect for the growth of a child from 0 to 3 years. The Modular System is made up of … Read more

Menswear heaven opened by Louis Vuitton at Harrods

Louis Vuitton Menswear Boutique at Harrods. Louis Vuitton French luxury house has a word to say in the world of luxury. When LV opens a new store, everyone’s eyes are glued. The Louis Vuitton stairway to menswear heaven starts at Harrods (London). Over the last few months LV’s boutique in the luxury department store has … Read more