Acqua di Parma in the joyful style of Emilio Pucci in support of Rewrite the Future project

Acqua di Parma and Emilio Pucci come together to support Save the Children.   The 2021 Acqua di Parma Holiday Season collection is decked out for the first time in the joyful style of Emilio Pucci. Superb artisanal savoir-faire, joyous spirit and a passion for beauty – all values shared by the two Italian Maisons … Read more

Jonathan Akeroyd to stepp down as Chief Executive Officer of Versace

  Jonathan Akeroyd to Leave Versace at End of March 2022. Multinational fashion holding company Capri Holdings Limited, the owner of Versace, Michale Kors and Jimmy Choo, announced that Jonathan Akeroyd will be stepping down as Chief Executive Officer of Versace to pursue another opportunity that will enable him to return to the United Kingdom … Read more

Laureato Chronograph Aston Martin Edition is the latest timepiece for those who appreciate luxury and performance

  The Laureato Chronograph Aston Martin Edition is the latest timepiece borne of the partnership between Girard Perregaux and Aston Martin. The partnership first revealed in early 2021, and indeed, genuine friendship formed between Girard Perregaux and Aston Martin has led to the creation of a new timepiece, the Laureato Chronograph Aston Martin Edition. Collectively, … Read more

Epic Reebok x adidas Damenosis Collaboration

  “Damenosis” collaboration drops with two narrative footwear models: Reebok’s Shaqnosis and adidas’ Dame 7 EXPLY “Damenosis”. Following the brother brands’ summer 2020 hoops collaboration that brought together legendary guards Allen Iverson and James Harden, Reebok and adidas basketball have partnered once again, this time to honor icons Shaquille O’Neal and Damian Lillard, two basketball … Read more

In a world first, Prada introduces Candy, the luxury brand’s virtual muse

A call to rethink reality with fragrances that defy expectations and embrace pure creativity. In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity.

@Prada Candy fragrance 2022

Prada Candy rethinks addiction with an unexpected olfactory balance.

An unexpected and joyful shake to the system. Prada Candy perfume triggers bugs of spontaneity in the software of everyday life; an iconic fragrance that opens andembraces exhilarating spaces of release. Intrinsically linked to Prada’s DNA of curiosity, avant-garde and eccentricity, Prada Candy is an invitation to open new possibilities to play and question convention.

In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity. Overblown but always sophisticated, the scent is an addictive indulgence that is at once sensuous and refined.

In a world first, Prada’s Perfume division introduces Candy, a virtual muse as the face of a fragrance. Born from a glitch, Candy is ethereal, driven by a continuous quest to question, connect and evolve. Inspired by the native world of TikTok, a series of shorts directed by Nicolas Winding Refn and captured by photographer Valentin Herfray see a physical fragrance, Prada Candy, encounter a virtual muse, Candy. As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Free of constraints, her curiosity grows, new creative perspectives are opened and with them, an invitation to Rethink Reality.

@Prada Candy fragrance 2022

The Prada Candy bottle designed by Fabien Baron is a trigger of creativity, just as joyful and free-spirited as the scent contained within, as it embraces anunexpected mix of colors and finishes. A dynamic take on Prada’s signature Saffiano leather hugs the top of the bottle in a band of shocking pink while the flacon bears the refined Prada logo in sleek, gold lettering. The pump, perched on its golden neck like a futuristic black half-moon, is the striking finale.Prada Candy’s unconventional olfactory balance combines a joyful and addictive caramel accord with noble and warm benzoin resin, which brings unprecedented sophistication and elegance, to creatively fuse with a silky and enveloping cloud of white musks.

First launched in 2011, blended by master perfumer Daniela Andrier under the creative direction of Miuccia Prada, Prada Candy remains an iconic fragrance with a novel olfactory balance, an Amber gourmand combining exceptionally high-quality ingredients to rethink addiction. The Prada Candy fragrance collection comprises of four feminine fragrances which each embody free-spirited perspectives and indulgent pleasures.

The Prada Candy campaign series is realized by award-winning film director, screenwriter and producer, Nicolas Winding Refn. The lauded Danish auteur behind Drive, The Neon Demon and the Pusher trilogy lends his bold, intensely imaginative vision to Prada Candy’s alternate, re-imagined reality, creating a space where the known interacts with the new.

@Prada Candy fragrance 2022
@Prada Candy fragrance 2022
@Prada Candy fragrance Campaign 2022
@Prada Candy fragrance Campaign 2022

Internationally-renowned women artists propose a contemporary interpretation of the mythic Miss Dior

 

Staying true to the couturier’s passion for art and women, which never ceased to inspire his creativity, the House of Dior has brought twelve women from theinternational art scene together for an exceptional carte blanche exhibition, inviting them to express their vision of the iconic Miss Dior bottle, its spirit and its emblematic design codes.

© ARR

Christian Dior celebrates iconic Miss Dior perfume at Château de la Colle Noire.

Christian Dior designed this peaceful haven nestled in the Provençal hills as a work of art in itself, graced by a thousand jasmine and may rose flowers, inspiring the legendary Miss Dior perfume. “Miss Dior was born,” the couturier once said, “of those evenings in Provence, alive with fireflies, where young jasmine plays a descant to the melody of the night and the land.”

An ode to love and beauty, Miss Dior embodies the aesthete designer’s vision as he conceived the New Look silhouette in the 1950s. He dreamed, he said, of“seeing all the gowns appear one by one from the bottle, dressing women in a trail of desire.” The ardent green chypre floral accord he created heightens the sensuality and essence of femininity. Before it became a signature scent, the delicate fragrance was first an homage to the couturier’s sister, Catherine Dior, a discreet woman who led an exceptional life.

photos @instagram.com/dior/

Parfums Christian Dior celebrates the passion the designer and founder of the French luxury Maison had for art and women in the new Miss Dior exhibition, which debuted on October 15 at the Château de la Colle Noire, near Grasse. Twelve famous women artists reveal theri interpretation of the legendary Miss Dior perfume.

The exhibition continues the intimate dialogue Christian Dior always had with art, culture and women, who he strived to make more beautiful and happier with his creations. The Château de la Colle Noire and its gardens – a serene rural retreat for the designer, far from the bustling frenzy of Paris – now welcome carte blanche pieces by twelve women artists. Visitors can admire the work of Ingrid Donat, Sabine Marcelis, Hua Wang, Mimosa Echard, Bianca Beck, Marcella Barceló, Pia Maria Raeder, Morgane Tschiember, Bethan Laura Wood, Anya Kielar, Daishi Luo and Haruka Kojin.

French artist Ingrid Donat created a frosted glass bottle encased by a bronze shell, like a delicate object protected by a shield. This piece speaks about a woman in all her strength and fragility. It is a tribute to Catherine Dior, the inspiration behind the Miss Dior fragrance and who, in her opinion, embodies strength, courage and delicateness.

German sculptor Pia Maria Raeder seeks to translate her admiration and abstract interpretation of nature in her work. She pays tribute to Christian Dior who was also very much inspired by nature. She celebrates the beauty you can find on the ocean floor with a sculpture representing the famous “New Look” silhouette.

Chinese artist Daishi Luo played with apparent contradictions with this piece – the softness of the pink-colored metal and the houndstooth pattern which looks like a mechanical pixel grid. She wanted to convey that Miss Dior is both soft and powerful.

For her sculpture, Spanish artist Marcella Barceló imagined that the Miss Dior fragrance had come to life and turned into incense and flowers, from which a young girl springs up, in reference to Alice In Wonderland.

Maison Christian Dior also continues to promote the empowerment of women by supporting the youth education initiative led by Charlize Theron. The videos #diorstandwithwomen and #diorchinup feature interviews with passionate and influential women and their accomplishments in the face of hard challenges.

Artist @Daishi Luo for Miss Dior 2021; photos @instagram.com/dior/
photos @instagram.com/dior/
Pia Maria Raeder for Miss Dior 2021; photos @instagram.com/dior/
Artist @marcella.barcelo for Miss Dior 2021; photos @instagram.com/dior/