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Julianne Moore New Ambassador For L’Oréal Paris Hollywood actress Julianne Moore (52), star of The Hours, A Single Man, and Crazy Stupid Love movies, has been named the new global brand ambassador for L’Oreal Paris. Moore will also be the face of a new anti-ageing product called Cellular Renaissance. “I’m an actual user of the … Read more
Feminine Entrepreneurship For the 40th anniversary of Veuve Clicquot Business Woman Award creation, the Swiss edition of the award was presented to Bea Petri, founder and CEO of Schminkbar. Her company’s successful “makeup bar” concept won over the jury, comprised of prominent figures from the worlds of the business, media and culture. Paying tribute to … Read more
54 Percent of Top Brands Now Using Instagram More than half of the world’s top brands now view Instagram as a major part of their social strategy. Instagram has graduated from a ‘fun new social network’ to an integral component of a brand’s social strategy, according to Simply Measured’s quarterly study of Instagram. The mobile-only … Read more
Perfume-makers fear EU legal blow to industry The European Commission wants to introduce new laws restricting the use of natural perfume ingredients linked to allergies. The EU estimates 1-3 percent of people in Europe are allergic or potentially allergic to ingredients found in perfumes – a number it considers high enough to justify concern. “All … Read more
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
In 2011, BBC Children in Need launched the Designer Pudsey Collection. This saw 14 designers restyle the charity’s Britain’s best-loved bear. Raising over £50,000, the inaugural Collection caught the attention of the press, fashion world and public alike: going on to be voted one of The Independent’s “Top 15 fashion moments of the year.” The … Read more