Burberry Beauty Box opens in London. It’s digital all the way

Burberry Unveils Digital Beauty Box Concept with Digital Runway Nail Bar. British luxury brand Burberry is joining Dior and Chanel in London’s Covent Garden by unveiling its first digital Beauty Box Concept, a beauty space for “personalised physical and digital experiences.” Burberry’s debut cosmetics store is packed with all the house’s beauty lines, make up, … Read more

Crème de La Mer by Boucheron. An exclusive sneak peak

  For this holiday season, the coveted Crème de la Mer Moisturising Cream, one of the most expensive skincare products, has a limited-edition mother-of-pearl case, a stunning collectible encapsulating beauty and elegance. Maintaining a cult status for a decade, Crème de la Mer collaborated with legendary jeweller, Boucheron, to create an impeccably crafted jar is … Read more

Chanel, Dior, Givenchy, and Lancôme awarded with Elle beauty awards

Elle International Beauty Awards 2014 – the editor-approved beauty products of the year. Elle magazine mobilized its entire international network to celebrate beauty around the world with the second edition of the ELLE International Beauty Awards (EIBA). Following the enormous success of the first EIBA in 2013, which saw 40 editions of ELLE participate and … Read more

Vernis à lèvres Rebel Nudes: For women who want to wear vibrant nudes

Rouge Pur Couture Vernis à lèvres saga continues with the second chapter dedicated to women who want to wear more bolder and more vibrant nudes. For Vernis à Lèvres Rebel Nudes developed in eight blinding shades, Yves Saint Laurent came with an innovation – the «Euphotic Coloured Light» technology which enables light to travel through … Read more

Fun looks for the upcoming holidays

Beauty tutorials for holidays.   The beauty gurus are sharing the aspirational make-up know-how. Watch how to transform yourself  into the belle of the ball. The holiday makeup from Chanel is described in detail by Lisa Eldridge, one of the most highly regarded make-up artists on the international beauty and fashion circuits. Lisa Eldridge creates a … Read more

Instagram is Beauty’s hottest social platform

Instagram is Beauty’s hottest social platform, with 79 percent of brands in the L2’s Index now present, up from just 29 percent in 2012, according to the fifth-annual L2’s Digital IQ Index: Beauty Report, which analyzes and benchmarks the digital performance of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over … Read more