Extatic – the olfactory metaphor of the Balmain woman


Perfumer Emilie Coppermann, the nose behind the Givenchy Play, Burberry and Paco Rabanne fragrances, unveiled Extatic eau de parfum for Balmain fashion house. Russian model Anna Selezneva will be the face of the Extatic fragrance wich will have an exclusive launch at Harrods in London on January 20.

“Extatic is the olfactory metaphor of the Balmain woman, who captivates through a certain lightness combined with an assertive character,” explained Perfumer Emilie Coppermann. “Not to mention an ‘aristo-rock’ offhandedness which makes her the irresistible center of attraction for all eyes…”

“Extatic is the perfect reflection of Balmain fashion: sexy, glamorous, daring… It’s like one of our gowns: able to reveal the sensuality of the woman who wears it,” revealed Balmain creative director Olivier Rousteing.

“It’s not only Anna’s beauty which makes her the ideal Extatic muse,” added Rousteing, “it’s also her incredible sensuality. She knows how to take advantage of her perfectly self-assured sex appeal without losing a bit of her elegance.”

Balmain Spring/Summer 2014 ad campaign has Rihanna as center character, photographed by Inez & Vinoodh and styled by Mel Ottenberg Creative Direction Atelier Franck Durand.

“Dreams do come true…when the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world,” confessed Balmain’s Creative Director.